Flamboyant Brazilian-born designer Daniella Helayel collaborates with Koovs for The Princess Collection.A favourite of Kate – Duchess of Cambridge, her designs have also been worn by A-List female celebrities from Madonna and Kylie to JLo and Ellie Goulding, and Keira Knightly to Scarlett Johansson and Eva Mendes, all loving her signature style – cut to feel sexy, fit and flatter.
Inspired by Pippa Middleton’s much anticipated wedding and launching in May to coincide with the summer party season, the collection will be effortlessly elegant with a young fun twist and offer seamless day to evening wear – perfect for any occasion. Daniella, was already dressing A-List stars when she was catapulted to global status when Kate Middleton chose to wear her iconic sapphire blue silk jersey dress to announce her engagement to Prince William in 2010.
Daniella’s Princess Collection for Koovs will build on her statement fit-and-flare jersey, with bright fun and flamboyant prints, exciting fabrics and the latest young colours and styles. Featuring baby pink, ‘Kiss Me’ prints, metallics, off the shoulder ruffles and halter necks in every length from mini to maxi, the collection will offer something for every woman.
Having returned to fashion last year with her new label Dhela,this is her first collaboration with Koovs specifically for young style-conscious women in India. Daniella Helayel says: “I started designing to make clothes that made women feel sexy and confident – clothes that could move seamlessly from day wear to evening, that looked great and that lasted.I believe that feeling gorgeous, sophisticated and confident should be accessible to every woman.”
Mary Turner, CEO Koovs, says: “The Duchess and Pippa have become global style icons and what they wear is watched all over the world. We are delighted to take that inspiration with our first Princess Collection for India and we will be excited to reveal all in May – so watch this space.”