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ARROW presents the newest Fall 17 collection with a “Stretch In Everything” campaign

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Haven’t we been in situations that have led us to think why work wear doesn’t always fit the bill?Let’s look at a few of these situations. When you have to be in two places at once, when you need to find a new angle, when you are always willing to over-reach, when you need to kick your feet up after a hard day and when you need to be a poser (well, literally). Stretch your imagination a bit and picture yourself in these situations. Arrow, the blue blooded American brand and India’s leading premium menswear brand from Arvind Lifestyle Brands helps you style without restrictions and style in stretch with the newest STRETCH.ABLE clothing for the bold new professionals of today.

The Stretch collection launching this Fall 17,offers a wide range of formal and casual wear that is high on comfort without having to compromise on looking professional across all categories – Arrow Formals, Arrow Sport, Arrow New York, Arrow Denims and Arrow Woman. The collection highlights formal trousers with lycra, shirts with knit weave and denims with lycra amongst others making the clothes relaxed, easy and stretchable.

Mr. Sumit Dhingra, COO, Heritage Lifestyle Brands shares,“Its only when you try the new STRETCH.ABLE, you’ll feel the difference. Consumers are now looking for options that fit in better with active lifestyles and they like to see performance benefits from these clothes. We have aimed at making this collection with special stretch treatment for the men who want their clothing to literally move with them keeping the style quotient in place”.

The STRETCH.ABLE collection will be available in stores. You can also shop Arrow on http://arrow.nnnow.com, India’s first true omnichannel shopping platform from Arvind.

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