OYO, India’s largest and most innovative hospitality company, today introduced OYO Townhouse to Hyderabad. This is the first launch of OYO Townhouse – a brand-new category of “friendly neighbourhood hotel” – outside Delhi NCR. Hyderabad’s first OYO Townhouse is situated at Road no. 55, Jubilee Hills, besides Peddamma Temple main gate. This will be the 5th hotel in the Townhouse portfolio since it was launched in January this year.
OYO continues to break new ground as an innovator through its Townhouse offering that combines experience and value at a scale that has never been attempted before in the hospitality landscape. After Jubilee Hills, the company plans to introduce OYO Townhouse hotels at other popular locations in the city such as Banjara Hills, Hitech City, Gachibowli and Panjagutta. The rooms will be priced at INR 2500 and upwards.
Hyderabad has been one of the highest growing cities for OYO in terms of bookings. The company has seen a steady expansion of footprint in the area since the launch of its first budget category hotel, OYO rooms in February 2015. The plan to introduce its mid-segment premium product Townhouse comes on the back of a fast-growing class of young consumers for whom price, convenience and a differentiated experience play an important role in determining choices. Hyderabad has emerged as a cosmopolitan city with a growing set of customers with high disposable income. It was ranked the fourth best city to live in India by Business Today.
Ritesh Agarwal, Founder & CEO – OYO, said “This is our first Townhouse offering outside Delhi NCR and we are excited to choose Hyderabad for our debut outside home turf. Hyderabad has transformed into a cosmopolitan city representing a millennial outlook towards experiences and expectations. OYO Townhouse’s efficient hospitality and multi-utility concept fits perfectly into this millennial lifestyle. It delivers a seamless experience through a format that operates as 25% hotel, 25% home, 25% cafe and 25% merchandise store in one place, providing a perfect complement to our guests’ lifestyle. OYO Townhouse represents our ongoing commitment to innovate and create world-class hotel experiences from India.”
Elaborating on the philosophy behind Townhouse, Ritesh added, “Townhouse will deliver an all-encompassing experience to guests. We are excited to showcase and deliver this proposition in Hyderabad today. We are confident that our guests will love the experience of these tastefully done hotels staffed with Managers trained to deliver authentic and unique Townhouse service.”
The hospitality industry in India suffers from a major disconnect between demand and supply of quality living space, forcing travellers and city-dwellers to compromise on decision variables of location, comfort and pricing. OYO Townhouse addresses this gap by creating a perfect equilibrium between location, comfort and pricing using OYO’s proprietary technology and skilled talent pool of hospitality experts. OYO undertakes complete operations of these units along with interior and exterior construction with a group of highly qualified architects and structural engineers.
Commenting on OYO’s business performance in the city, Ritesh said “We are very happy with the response to our offerings in Hyderabad. Our occupancy rates here are higher than our national average. OYO’s strong performance is driven by our focus on delivering convenient access and superior guest experience. Hyderabad’s hotel market has the potential to expand further. We are exploring partnerships with hotels that are willing to be transformed to OYO standards and come onto our platform.”
OYO’s strong performance in the region is driven by an unrelenting focus on delivering convenient access and superior guest experience. “Today, most of the Indian millennials admit to unplanned spending – from relationships to shopping, instant gratification is the new norm. At the same time, they are increasingly looking at discerning or standardized experiences; even if the purchase decision was driven by impulse. Interestingly, the travel and hospitality sector in India is also witnessing the phenomenon of Impulse planning. Despite the last-minute or impulsively planned bookings, travellers’ expectations in terms of service, facilities and experience are pre-determined and non-negotiable. The new Townhouse in Hyderabad will offer a compelling proposition to the impulse travellers. We are also engaging with various stakeholders to create partnerships that help us make new experiences accessible to tourists”, said Ritesh.
OYO is the global pioneer of a new business model that was developed in India, where-in the company partnered with hotels to standardize and transform their rooms to deliver a hassle-free experience to guests. It pioneered the use of technology in budget-hotel operations and created a new kind of a hospitality company. In a little over 3 years since launch, OYO has become India’s largest hospitality company. With its promise of standardized and predictable stays, it caters to the impulse-planning behaviour displayed by millennial traveller. OYO has several consumer friendly touch-points such as the OYO App which allows guests to control every aspect of their experience – from booking hotel and cabs to ordering food – from their smartphone. Recently, the company introduced OYO Captains, a unique concierge service to ensure smooth travelling and on-stay experience. OYO currently operates over 70,000 rooms in 200 cities in India, Malaysia and Nepal, where it recently launched its first hotel.