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India on the Run with PUMA


The Fastest Global sportswear brand in the World, PUMA, is on a mission to make India fitter.  A video featuring cricket ace Virat Kohli and national team striker Robin Singh shows PUMA's most recent innovation story NETFIT - a unique customizable lacing system offering infinite performance and style options in

PUMA Revolutionizes Lacing Technology with NETFIT


Living up to its tradition of creating innovative yet stylish performance products, PUMA has launched NETFIT – a unique customizable lacing system, offering consumers countless performance and style options in one shoe.  From the track, to the gym, to the street, NETFIT will give users the benefit of customizing their

PUMA unveils its new #RunTheStreets campaign


Global sportswear brand PUMA has unveiled a brand new #RunTheStreets campaign that is powerful depiction of cultural exchange and features influential names in street culture from India and Eastern Europe. The video is a raw, authentic and a very real story about crews from different cultures crossing paths in Delhi

Puma Re-Introduces The Disc to its Running Footwear


Twenty-five years ago, Global Sports Brand PUMA first introduced the DISC System into a range of running shoes, an innovation that shook the industry. It featured a revolutionary technological design that offered the perfect synthesis of foot and shoe, and was reveled for being the first laceless closure system. With

PUMAâ Brings Sport and Style to the Next Level With the Fierce


Sports brand PUMA unveiled today its latest women’s training campaign focusing on their new fitness footwear style offering, the PUMA Fierce. Entrepreneur and style icon, Kylie Jenner headlines the campaign along with other PUMA ambassadors which launches April 1, 2016. The PUMA Fierce is a lightweight laceless training shoe designed to

Red Bull Racing & Puma Reveal Striking New Team Look


PUMA and Red Bull Racing kicked off a new partnership at an event in London today, revealing a striking new team look. A car transforming into street dancers, eye-catching product designs and a bold new Red Bull Racing car livery were all part of a stand-out show, which included drivers

Next Generation of evoPOWER Launched by Puma


At PUMA, too much power is never enough when in football, as the global sports brand today introduced the all new evoPOWER 1.3. The vibrant yellow football boot comes with a complete new outsole and improved upper material that combine to enable even more flexibility of movement for the foot.



PUMA today launched the evoSPEED SL-S, the new super lightweight football boot with a synthetic upper that offers extra durability for everyday use. The evoSPEED SL was introduced by PUMA last summer for match days and special moments, whilst the new evoSPEED SL-S is for players that require the ‘lighter