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BMW “GET OUT THERE” Campaign created by Ogilvy Delhi

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In a new campaign titled “Why be in here, when you can Get Out There” BMW India aims to communicate the capability of xDrive and their range of Sports Activity Vehicles. Bringing alive this campaign, Ogilvy created a series of short films that showcase the capability of xDrive available across the

Ogilvy Delhi creates a new campaign for Philips LED lights

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The campaign comprises two films. In this campaign, Philips elevates the brand conversation and goes beyond just the category rationale of savings and brightness, Philips takes a 'thought leadership’ stance.  This year, Philips wants people to evaluate LEDs beyond just the rationale, and position itself as the 'right light', essentially

A new campaign created by Ogilvy Mumbai for Bajaj Dominar 400

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A challenger brand wishing to take on a behemoth is not something new in communication. However, when you start doing this right at the product development stage and follow it up with a piece of communication to take this head-on, that makes a great beginning. The recent Dominar 400 from Bajaj is doing exactly the

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