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Isobar Announces Global Isobar Commerce Practice


Isobar, part of Dentsu Aegis Network, today announced the launch of a global Isobar Commerce practice. The commerce practice will deliver commerce experiences for clients through globally integrated platforms and solutions that are informed by local insight. This will bolster Isobar’s strategic capability to deliver commerce solutions through the Isobar

Makani Creatives wins creative duties for EPIC Channel


Post a multi-agency pitch, Makani Creatives has been entrusted with the creative mandate of EPIC Channel.  EPIC Channel, renowned for its high-quality India-centric content, is broadening its vision from its initial history & mythology focus. It will now showcase a wide array of original content across various genres. The critically acclaimed channel announced its plan

Ogilvy India restructures for new Integrated Creative Leadership


Ogilvy India is pleased to announce its new, Integrated Creative Leadership structure.  The new leadership structure effective 1st August 2017 will be as follows:- Ajay Gahlaut named Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India Sukesh Nayak, KainazKarmakar and Harshad Rajadhyaksha named Chief Creative Officers, Ogilvy West Mahesh Gharat and AzazulHaque

Dentsu Webchutney Announces Launch of B2B Marketing Division


Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has announced its newly established Business to Business Marketing Division. It will be headed by Samera Khan, EVP – Strategy, Dentsu Webchutney. “The line between a customer and a consumer is fading day by day. Globally, B2B brands have the largest audience

Another big win for Mullen Lintas, to handle Quikr creative duties


Widely known as India’s no. 1 online classifieds platform, Quikr has appointed Mullen Lintas Bangalore as its creative agency.  Mullen Lintas was selected after a competitive multi-agency pitch that saw the participation of some leading advertising agencies in India. What began as a pitch process for two verticals quickly went on

BMW India appoints Lodestar UM as its media agency on record


BMW India has appointed Lodestar UM as its strategic media partner. Effective July1, 2017, this mandate will include media investment and strategic planning in print, television, online, out of home (OOH) and radio. Mr. Vikram Pawah, President of BMW Group India said, “The BMW Group has been a pioneer in automotive

Bottle Openers wins digital business for Hudson Canola Oil


Hudson Canola Oil,  a brand owned by  Dalmia Continental,  today announced that it has appointed Bottle Openers Pvt. Ltd. as its digital agency on record. The mandate covers overall digital & social strategy, media planning and buying.  Canola is one of the fastest growing edible oils in the world. Recommended