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ASCI Strengthens Its Consumer Complaints Process


In its continuous endeavour to strengthen the professional and ethical standards in the advertising industry and ensure responsible advertising and thereby protect the interests of the consumers, The Advertising Standards Council of India (ASCI) has introduced an “Independent Review Process”. This procedure facilitates an independent mechanism to review the recommendations

Delhi gets first ever fully air-conditioned bus stand


Waiting for a bus is a tough task in Delhi’s heat. The national capital this year has seen temperatures soaring to a maximum of 44+ degrees. Heatwaves in the country have really become a cause of concern in the last few years with reports suggesting that thousands of recorded deaths has

Himalaya launches digital campaign #momsunplugged


Turning the spotlight on mothers in a unique way, Himalaya FOR MOMS, India’s first natural mother care product range, launched their digital campaign, #momsunplugged. Captured in a series of unscripted films, the campaign features spontaneous and heartfelt conversations between real moms sharing their emotions, experiences of joy, fear, guilt, apprehensions,

“Burger Se Bhi Bigger” Asserts Burger KingTM


Burger KingTM India, the renowned International fast food franchise launches its first ever TVC, with an aim to establish its signature product, the “Whopper”, as the unequivocal leader in the market. The campaign conceptualized by Lowe Lintas Mumbai and the film, directed by Kishore Iyer (Nirvana Productions), is primarily targeted to