USHA International Ltd, one of India’s leading consumer durable companies and the ‘Official Partner’ of Mumbai Indians for the fourth consecutive year organized an exclusive Meet and Greet event with Key MI players Rohit Sharma, Lasith Malinga and Kieron Pollard.
Also, present at the event were the top eight players of the Indian Deaf Cricket team who recently won the Asia cup and kids who are a part of the Usha “skill to play sports development program” for healthy and active living from the slums in Mumbai along with key trade partners and top performing employees. They were all felicitated by the MI players. Usha has been associated with the All India cricket association for the deaf for promoting the cricket for deaf and is the first company promoting Frisbee not only in urban India but also at the grass root level across the Mumbai slums.
The event began with an engaging demonstration of bowling and batting skills to inspire and exchange notes with deaf cricket players, Frisbee players and trade partners. This was followed by a felicitation ceremony and demonstration of the Usha Cold Press Juicer showcasing its utility and functions. In addition, the evening saw an exciting round of ‘Mumbai Indians Trivia- Q& A session’ followed by dinner.
Commenting on the occasion, Ms. Jayati Singh, Vice President-Marketing for Cooking Appliances and Sewing Machines, Usha International said, “Our association with Mumbai Indians has helped strengthen the youth connect with brand Usha. It also takes forward our commitment to promote an active and healthy lifestyle.” She further added, “Usha has also been actively involved in uplifting grass route level talent in India and today’s event provided a good platform to get some of these talented players to meet the MI squad.”
Usha has always been supportive of numerous sporting initiatives in the country like Ultimate Flying Disc, IPL, Football, Marathon, Ladies Amateur and Junior Golf, and Cricket for deaf. New age appliances from the company, like Cold Press Juicer, OTG, InfinitiCook Halogen Oven, On the Go Blenders also represent Usha’s commitment to promote an active lifestyle. This IPL season, Usha is further enhancing consumer engagement and brand recall through a series of activities spanning across digital media and on-ground branding initiatives.