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SonyLIV brings all the football action from Spain and Italy as La Liga and Serie A kick-off this weekend

Exciting times ahead for the football fans as the biggest club football season – La Liga and Serie A are set to kick-off this weekend. SonyLIV, the complete digital entertainment platform with content for audiences across genres, will broadcast all the matches from the Spanish La Liga and the Italian Serie A on its web and mobile platforms. With a total of around 20 matches being played every weekend, the move will allow SonyLIV users to gain an unparalleled access to exhilarating action on offer, anytime, anywhere with the weekend excitement and entertainment guaranteed for the fans!

La Liga is one of the biggest and most popular football leagues around the world. The winners of the last three editions of the UEFA Champions League – Real Madrid and FC Barcelona – ply their trade in La Liga, underlining its position in the European football arena. Serie A, on the other hand, is also known to be an extremely competitive league with pedigreed clubs such as Juventus, AC Milan, Internazionale, Napoli and AS Roma battling it out for domestic supremacy.

Having enabled the live streaming of UEFA Euro 2016, SonyLIV continues to deliver seamless access to top-notch football to its users. So be it the ongoing rivalry between Real Madrid’s Cristiano Ronaldo and FC Barcelona’s Lionel Messi in Spain or the continuing domination of the Old Lady of Turin, Juventus, in the Italian Serie A, football fans can catch all the drama unfold over the season on SonyLIV’s web and mobile platforms.

Uday Sodhi, EVP and Head – Digital Business, SonyLIV said,La Liga and Serie A are, without a doubt, two of the most popular football leagues in across the world. Clubs from these leagues also have massive support amongst Indian viewers, which is why we decided to broadcast all the matches through our platform. This will allow SonyLIV’s large and growing viewership to watch any league match from Serie A or La Liga seamlessly and on-the-go, enhancing their access to the high-intensity football on action.

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