PNB MetLife, one of India’s leading life insurance company, recently introduced 3D Pro Badminton Challenge – a mobile game application for android and iOS platform with 3D gameplay environment for the badminton lovers and enthusiasts. The unique app aims to promote the sport at a grassroot level by providing a 24×7 accessible platform to learn, practice and master badminton skills in an engaging and exciting way. With this launch, the company has further strengthend its commitment for badminton as a sport in addition to the first-of-its-kind national property – PNB MetLife Junior Badminton Championship (JBC) – the biggest national open-platform for young badminton players.
Powered by PNB MetLife and sponsored by Junior Badminton Championship, 3D Pro Badminton Challenge app is launched to coincide with the inaugral of PNB MetLife Junior Badminton Championship’s third season which kickstarted on April 3, 2017. The new app rose from nothing to a full-fledged sports community, with a remarkable organic downloads of over 2,65,000 globally since its launch in February this year. This encouraging acceptance is a clear testament from the customers who have keenly adopted this game without any marketing spends till date.
Speaking on the launch, Abhishek Rathi, Head – Marketing, Digital, eCommerce & Analytics, PNB MetLife India Insurance Co. Ltd. said, “Customer feedback is at the heart of every initiative at PNB MetLife and our insights indicated that there is a huge gap between people interested in sports and people participating in sports. Our aim is to bridge this gap by facilitating easy access to sporting resources at fingertips, in return we promise a healthy lifestyle for all with our popular on-ground ‘PlayForHappiness’ programs such as Junior Badminton Championship and Satara Marathon.”
He further added, “We firmly believe in navigating life toegther and with the new gaming app our proposition comes-to-life in helping us build a brand connect while providing a unique platform for an Insurance player like ours to reach out and engage with our customers while subtly educating them on concepts of Protection, Health and Investment in a fun-learning way. I’m also delighted to inform you that this game has been developed in-house by our digital and marketing team.”
The 3D Pro Badminton Challenge is one of the most comprehensive badminton game available currently with exciting gameplay, dynamic graphics and easy finger swipe based controls. A first in its category, the app is designed for sports enthusiasts across levels like amateurs can use the ‘Training’ mode which makes it easy for first timers to learn the sport. As for skilled players, the ‘Championship’ mode provides the badminton thrill on their mobile screen. The ‘Quick match’ & ‘Challenges’ are engaging modules for the Badminton enthusiasts to sharpen their skills on the court.
‘Power Up’ is a unique feature of the game which brings in excitement while explaining the basics of financial planning when shuttling in the court. Players can wsiely invest their earned coins during the game in various power ups which can bail them out in tough situations while playing the game.
‘Leaderboard’ allows the player to compete with the best across the world and flaunt their XP win (points) while mastering one’s serve, drops, smashes and court coverage virtually. The ‘Locker’ section is the virtual store offering – Enhance Speed, Power and Agility by investing earned coins in the best sporting gear and category firsts power ups of Protection, Health and Investment.
3D Pro Badminton Challenge App Specifications:
The app is available on Android and iOS (Apple) operating system. The app can be downloaded from the link provided below or from the Google Play Store. The current version of the app as of today is 1.1 with a rating of 4.4. The users can download and install this app in their smartphone and can login using your Facebook or Google.
Come join the movement ~ #ILoveBadminton and download the app here: http://onelink.to/dgdvx2
In addition to reaching out to the consumers through digital route, PNB MetLife has always been at the forefront of introducing innovative technology solutions – like conVRse virtual reality platform and AI-powered chatbot – in the insurance sector space.