With the augment of the state’s favourite festival, Ganesh Chaturthi, SABGROUP’s Marathi channel Maiboli is all set to take the festivities a notch-higher with a 10-day long celebration. Right from visiting celebrity homes, educating audience on various names of Lord Ganesha, to requesting viewers to be socially responsible and use artificial ponds, the channel’s programming is all set to match the fervour and excitement the festival brings.
Maiboli will feature episodes where they will be visiting celebrity homes and celebrate the festival with them. Viewers can enjoy Bappa’s darshan at their favourite celebrity’s home every day at 12:30pm, 5pm and 10:30pm till 15th of September. In order to add the essence of ethnicity, the channel will feature 8 to 10 Ganesh naam Mahima fillers daily which will talk about various names of Lord Ganesha and the trivia behind it.
With the philosophy to make the audience responsible and conscious towards the nature and as a part of SABGROUP’s social responsibility activitythe channel will feature ‘Aplabappaaplaparvyavaran–aplijababdari,’ where celebrities will endorse SABGROUP’s message of saving environment by not polluting natural water resources and requesting viewers to use artificial ponds.They have even taken the initiative of researching and telecasting the list of artificial ponds with the objective of creating awareness about the ponds and directing audiences towards these artificial ponds for immergence of Bappa’s Idol.
Manav Dhanda, Group CEO, Sri Adhikari Brothers says, “Over the past few years, Maharashtra has witnessed severe drought situations which has caused panic and stress in life of residents. But this year with God’s grace, Maharashtra has been blessed with good amount of rains and hence this festive season we would like to spread the message of saving water. As SABGROUP, we would like to educate the masses and urge them to be socially responsible and not pollute natural water ponds through Maiboli which isthe most watched Marathi channel in the morning prime time. We have celebrities like Gauri Nalawade, Sai Tamhankar, VandanaGupte and many others joining for this cause and spreading this awareness.”
Source: BARC Period: Week (33-35) Time Band: 6am to 12pm Market: Mah/Goa TG: NCCS 4+