India Radio Forum has brought on board, digital first branding agency – The Small Big Idea (TSBI), for spearheading the social media campaign for the 12th Edition of The India Radio Forum Conference and Excellence in Radio Awards. The agency came up with a unique initiative for RJs to share interesting moments of their on-air journey through first of its kind podcasts.
Conceptualized as Radio Unplugged, the campaign will have RJs from various radio stations across the country sharing some of their “Ridiculous incidents while they were LIVE on air”. These podcasts that aim to cover range of topics that will acquaint the audiences to the journey of nation’s best RJs, are live on India Radio Forum’s social media handle from 12th May, 2017 and will go on till 18th May, 2017.
Commenting on this initiative, Harikrishnan Pillai, the Co-Founder of The Small Big Idea says, “At most times RJs hold back while on air due to the numerous rules that bind them, though they are still so much fun. We felt that it would be a great idea to get these amazing people to converse amongst themselves on a podcast, no holds barred. We also wanted to harness the camaraderie amongst the RJs in the content. We produced 10-odd podcasts and each one is a notch better than the other. People will have a blast hearing it. ”