92.7 BIG FM, India’s largest and the No.1 radio network has come up with another unique offering ‘Maatir Taney Maatir Gaaney’ for its Kolkata listeners. The show gives an insight to the beautiful folk culture of West Bengal promoting local talent and cultural heritage. Hosted by popular folk artist Kalika Prasad Bhattacharya, the show airs from 5 PM to 7 PM every Sunday on 92.7 BIG FM.
Folk singer Kalika Prasad Bhattacharya sharing his experience of being the show host said,”Folk music forms an integral part of Kolkata’s culture. It holds great significance in the lives of music lovers in Kolkata, and forms a common chord for people to connect with one another. It is a privilege for me to be able to reach out to listeners in Kolkata through 92.7 BIG FM’s ‘Maatir Taaney Maatir Gaaney’. Through this show, we bring this vast and rich culture of folk music to music enthusiasts in the city of joy. Being associated with folk music myself helps me draw insights and interesting facts about the genre, and pass on the same to the newer generation of listeners.”
‘Maatir Taney Maatir Gaaney’ highlights the vast history and lives of the famous Baul singers interspersed with folk music of various styles. Host Kalika Prasad Bhattacharya through this show shares interesting anecdotes from his life of being a folk singer with listeners and entertains audience with famous traditional folk songs. The show also talks about the lives of folk singers in the state bringing forth the rich history of West Bengal’s folk music. The host not only entertains avid listeners with famous folklores but also shares philosophies and interesting personal experiences related to the songs.
On the launch of this unique offering, a spokesperson from 92.7 BIG FM said, “We aim to provide not only entertaining content to our listeners, but something they can relate to. With our new offering, we are contributing towards keeping the decade old folk music tradition alive among our listeners. Since the launch of this show, we have garnered a positive response and appreciation for the show from listeners in Kolkata and look forward to continue this trend.”
The show is witnessing a robust multi-media promotional plan across key markets, which includes a 360-degree marketing campaign. The radio network aims to engage with viewers and trade partners locally and nationally through multiple platforms.