92.7 BIG FM, India’s largest and No.1 radio network, in further fortifying its leadership position has launched the test signals of 14 new frequencies acquired during the FM Phase II auctions. The radio station, on 1st April went live with the test signals in one single day, thereby delivering an exceptional performance before the actual launch of the stations.
With the acquisition of these new frequencies, the radio network is moving from strength to strength with a total of 59 stations now. In Maharashtra, there will be an addition of 5 new stations (Pune, Nagpur, Kolhapur, Aurangabad and Ahmednagar), bringing it to a total of 8 stations in the state. The network will enjoy complete coverage in UP, Bihar and Jharkhand, with the additions of Lucknow, Patna, Varanasi, Gorakhpur and Muzaffarpur, bringing the total to 13 stations in the region.
Additionally, BIG FM will also increase its hold over Northeast India as the radio network will have the largest presence in border regions with new stations in Agartala, Itanagar, Shillong and Aizawl and existing stations in Jammu, Srinagar and Guwahati. With this the network ensures that it is present in all key cities and the state capitals in the North East. The largest radio network in the country, BIG FM has successfully captured all key markets in UP, Bihar, J&K, North East and Maharashtra.
Commenting on the occasion, Tarun Katial, Chief Executive Officer, Reliance Broadcast Network Limited, said, “The launch of 14 new stations will further reinforce our position as leaders in the radio broadcast industry. This is a major step in expanding our presence in all our focus markets to ensure that we continue to grow in the space and deepen our market penetration.”