After successful two decades in the Media Monitoring Sector, IPC now forays into Research and Media Evaluation. This will enable IPC to get into the Media Intelligence sector where in, not mere data collection but processed information with analytical approach will be an added edge to its Services. IPC’s approach is to be “One for all, All for One” which will make it a Complete Integrated Media Service provider.
IPC with its immaculate tracking process will provide analytical study to its existing platter of services. Using a number of media evaluation techniques we’ll measure the effectiveness of your media relations and present the results in an easy-to-read report. Your report will have details of the publications, date, audited circulation and other relevant data.
Mr. Paawan R. Bali CEO of IPC says that, “We will cumulate best of industry knowledge and vast years of experience of this field in determining the various parameters to enable our clients with highly processed and evaluated information to effect accurate and quick decision making, which has been our prime focus throughout.”
The report will contain dashboard analysis of Tone of the media release, reach of the release, approximate costs of the release, competitor tracking, etc. This will enable our clients Quick and Accurate Decision – Making, Strategize Media Plans, increase Media Presence, etc.
Being in Media Monitoring business gives IPC an advantage over its peers in understanding requirements of its clients and of the industry as a whole. With deliverables designed to give an insight in the media usage by industry leaders, plans and strategies of competitors and overall reach of the brand through various medium will be strength of IPC’s Evaluation services.