The latest edition of the Limca Book of records is out and they have a pleasant surprise for all stakeholders in the outdoor business in the country. The giant 120 by 140 Square feet hoarding owned by Global Advertisers in Bandra has officially been declared India’s biggest by the Limca Book of Records team.
The Limca Book of Records citation mentions: Mumbai based-Global Advertisers’ hoarding installed in Bandra, Mumbai, measures 1,560.77 sq m (16,800 sq ft), making it the largest in the country. The 42.67 m wide, 36.58 m high (140 × 120 ft) front-lit hoarding overlooks the Western Express Highway, the Bandra Kala Nagar Junction and other important vantage points. Visible from a 3 km distance, the hoarding was erected by Global Advertisers on 24th January, 2014.
Sanjeev Gupta, MD, Global Advertisers is understandably ecstatic. “I have my guru Mamtamai Shri Radhe Guru Maa, my team of media planners, buyers, my field staff and last but not the least, my clients who continue to be a part of this wonderful journey. Thank you, every one. This is a moment of shared happiness, and I am truly grateful to everyone who made this possible,” said Mr. Gupta.
The Limca Book of Records is available in bookstores across the country. Global is 500 billboards strong at the most premium outdoor sites in Mumbai, and has completed 17,000 campaigns, 12,000 product launches, 15,000 event sponsorships and 3,500 in-film brandings.
Global Advertisers, the leader in out of home media solutions in India offers 360 degree media planning and buying services. Widely reputed as a product as well as price innovator, Global incorporates rotation plans, in-film branding, brands sponsorships, equity deals, barter and easy payment options into its customized offerings for clients across sectors like automobile, banking, real estate, IPOs, entertainment, fashion and FMCG.