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Vh1 adds a bold flavor to the Indian Music Scene this Independence Week

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Staying true to its vision to offer the best of music entertainment, Vh1 has lined up the finest shows on India’s 71st Independence Day. The channel will celebrate Independence Day with a unique musical special Vh1 Soundnation that will feature the Indie artists who have contributed to the rise of the music scene in the country. Music lovers can get a bold flavor of the Indian music scene at 6 Vh1 Soundnation gigs and 2 festivals including Nikhil Chinapa’s Satellite Festival, 5 radio interviews with trending Indian artists namely Vasuda, Rajakumari, SPRYK, Oceantied & Burudu on 11th August on Radio One & Radio Indigo and an exclusive masterclass for budding musicians with a prominent indie band renowned for their contemporary Indian rock music, Indus Creed. More so consumers can catch an exclusive Vh1 Soundnation Facebook panel discussion between pioneers and trending Indian artists like Vishal Dadlani, Karsh Kale, Divine, Saba Azad & Sahil Makhija on the Vh1 Facebook page on 11th August. To top it all off the channel is also curating a special playlist featuring the best of Indian artists who have contributed immensely in the rise of India’s music scene on Vh1 Soundnation- Independence Day Special.

Taking the experience a notch higher, Vh1 is set to take its viewers on a musical journey to retrace roots of one of India’s prominent Indian musician, Nucleya. Renowned as one of the biggest independent musical outfit that has emerged in the country, Nucleya has won several awards reinstating his musical prowess spreading almost two decades. The artist has also represented India in a number of coveted international music festivals. Vh1 is set to showcase the never seen before journey of the sensational Nucleya through the World Television Premiere of Ride-to-the Roots with Nucleya. Fans of the artist will also get a chance to interact with Nucleya on Instagram & twitter as he takes over the Vh1 social media handles on Independence Day. On-ground, the fans can deep dive into exclusive Nucleya happy hours at Raasta-Mumbai, Delhi & Gillys-Bangalore on the weekend prior to Independence Day.

Excited about the special line-up for August, Hashim D’Souza, Programming Head – English Entertainment Cluster, Viacom18 shared, “Vh1 has been successful in bringing the best of international entertainment for its viewers in India. We have been airing the most coveted award shows for Indian viewers, within few hours of its international airing. Our aim continues to be the go-to channel for the greatest music and entertainment content. This month, we have a plethora of interesting shows for our viewers from special tributes to great musicians on Independence Day to a special world television premiere of an incredible documentary film to the most awaited Video Music Awards 2017. The shows lined up for this month only reaffirms our vision of bringing the best in English entertainment.”

The channel has a lineup of handpicked shows that will follow suit post-Independence Day with special programming. To begin with, Vh1 will honor the birth anniversary of the King of Pop Michael Jackson, followed by a special homage to the remarkable Princess Diana, on her death anniversary. The one-stop destination for the biggest international awards, Vh1 will also air the much awaited 2017 Video Music Awards.

Vh1 is revved up to present, for the first time on Indian Television, Michael Jackson’s Journey from Motown to Off The Wall. Scheduled on Tuesday, August 29, the documentary honors the King of Pop on his birth anniversary. In addition to this, Vh1 will also extend a special dedication to Princess Diana on her 20th Death Anniversary, playing tracks from artists that commemorate the values and legacy of the most loved Princess.

Viewers are in for a whirlwind of star-studded madness straight from The Forum in Inglewood, California, as Vh1 airs the prestigious 2017 Video Music Awards. Hosted by Katy Perry, the awards are set to create history this year with the exclusion of gender biased categories and introduction of the Best Fight Against The System category to celebrate videos that throw light on social injustices. The 2017 Video Music Awards is scheduled to air in India on Monday, August 28.

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