Nikhil Pavithran has been appointed as the Vice President and Regional Head (West) of Percept Profile with effect from 2nd August, 2016.
Nikhil will be responsible for contributing to Percept Profile’s strategy and overall growth. His key responsibilities will include increasing the offerings to both new and existing clients, new business development, strategic business partnership, client servicing and team building across Percept Profile.
With over 14 years of experience in Brand Solutions and Communications, he has been with Eulogy Media as an Associate Director – India, and also worked in Clea PR, Avian Media, and Fluid Media & Art Labs. He has been instrumental in contributing to the growth in the verticals of Sports, Lifestyle, FMCG, Fashion, Hospitality, Education and Travel & Tourism. Nikhil has held a wide range of leadership positions across diverse segments. He has radically transformed businesses to make them the leaders in the communications industry.
Nupur Mahajan, Chief Executive Officer, Percept One, “PR, in the Indian landscape, is evolving beyond media relations to a core communication tool. And is a key function at Percept One. Nikhil’s comprehension of this evolution, and ability to deliver such, together with his fresh energy and robust ideas make him the ideal choice for the new, improved Percept Profile. A thinking agency that ensures positive brand imagery across target media and audiences.”
Commenting on his new role Nikhil Pavithran said, “I am elated to be a part of Percept Profile and am excited to be a part of its rebirth and realignment to a hot shop of creative and strategic thinking that sets new horizons and, slowly but surely, scales the same.”
Percept Profile is the full service PR agency of Percept One. Incepted in 1992, Profile has carved a niche for itself and has expanded its field of vision to encompass an impressive range of practice areas across India including Bengaluru, Chennai, Delhi, Mumbai and Pune among others. Its accent on research and knowledge management gives it a holistic approach towards brand image creation and management. Percept Profile takes pride in mapping innovative PR programmes that focus on tangible business results for clients like Bridgestone, Casio, Economic Development Board of Bahrain, Panchshil Realty and Venetian Macao.
Percept Profile’s practice areas include Corporate Communications, Branding, Marketing & Research, Media & Entertainment, Destination Marketing, Concept/Issue Marketing and Retail.