BURGER KING® has introduced a new line up right in time for this summer holiday season! Burger King has debuted the Limited period Salsa Whopper, with a light and refreshing combination of delicious chipotle yogurt Mayo, chunky tomato salsa and crunchy nachos to top up the classic WHOPPER.
BURGER KING® has also introduced two new vegetarian burgers to its line-up – Crispy Veg Supreme and Veg Surprise – which will add more options across price-points to Burger King’s already impressive vegetarian selection. The Crispy Veg Supreme burger contains a flavourful, classic crispy veg patty with a delicious twist of pickle, fresh eggless mayo and slice of freshly sliced tomato. The Veg Surprise burger is a perfect combination a mixed veg patty topped with smoky dip sauce, freshly sliced tomato and a unique coleslaw mix which is the first of its kind in the category. The NEW Cripsy Veg Supreme and Veg Surprise burgers are now available at all Burger King Outlets for Rs. 45 and Rs 79 respectively.
With these two new launches Burger King now has a total of 9 burgers under INR 100 including 5 vegetarian burgers. This means that this summer there is a lip-smacking delicious offering across every price point for the Indian consumer.
“Our guests love the exciting new flavour combinations we launch each season. The new Salsa Whopper is our take on the perfect blend of Mexican flavours with our signature Whopper that provides our guests the perfect reason to come in this summer for a delightful meal,” said Rajeev Varman, CEO, Burger King India. “At the same time, we stay committed to the India market with unique vegetarian products MADE FOR INDIA. We now have five vegetarian products under the INR 100 price-point. Our guests can now choose their favourite at burger from our range of 18 amazing burgers all with a unique and differentiated taste experience.”
Further elaborating on the value proposition of Burger King, Mr. Varman added, “We continue to design our strategy keeping in mind the demands of our Indian consumers. Our menu has always followed the mantra of ‘Made for India, in India’, to suit local tastes and preferences. Our vision is to offer our guests the most innovative and value for money menu in the Indian QSR space.”