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Brio Introduces “Capputeino” – Whey Protein Coffee

Brio_Capputeino

Brio, a sub brand of Wellness QED and provider of wellness and dietary supplements today announced the launch of their latest and one of a kind product called “Capputeino.” Brio’s Capputeino is a unique product as it is a vanilla frappe shake that will taste exactly like coffee but with the additional benefit of whey protein added to it. The product was envisioned to encourage consumers to lead a healthy life with no compromise on taste whatsoever.

A unit of Wellness QED “Brio” is a well-known product of the 11 year old, Delhi based company.  Brio’s range of products will be targeted to existing protein supplement consumers as well as the coffee lovers who are looking to achieve fitter, leaner and healthier bodies. The product is absolutely safe to consume without any added steroids. The key feature of Brio’s Capputeino is that it contains rich roasted coffee and tastes like actual coffee. Also, it has 22g of highest quality bio-active whey protein concentrate and whey isolate blend per serving. Capputeino has the perfect combination of coffee and protein which will give consumers the maximum results. This is because whey protein helps to boosts one’s metabolism and builds lean muscle mass, while coffee keeps the metabolic rate high and prevents post-workout slump.

Talking about the product launch Mr Sanjay Tiwari, founder of Wellness QED said,We are extremely delighted to launch “Capputeino,” in the Indian market for our discerning consumers. With Capputeino we intend to reach out to the fitness enthusiasts who already consume protein shakes and at the same time connect with the existing coffee drinkers by giving them high quality Whey protein in coffee flavour. Capputeino has been specially crafted after years of research to suit the taste of the Indian consumer, it has a creamy texture and the flavour ensures the authenticity of real coffee. We realised the need-gap in the industry and therefore created Capputeino for both fitness enthusiasts and coffee lovers. We are positive that the product will be a game changer in the Indian market considering its unique proposition.”

Brio’s Capputeino will be available in the market through E-commerce portals such as Amazon, Flipkart, Snapdeal, supplement nutrition stores, the company website and in select organised retail outlets.

Brio’s Capputeino is priced at:

  1. RS. 3,770/-for 1 Kg Jar
  2. RS.1, 970/- for 500 g Tin (Yet to be launched)

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