Ultra Group launched an attractive DVD & VCD Pack of the action flick “Akira”. Produced by A R Murugadoss productions and Fox Star Studios & Directed by A R Murugadoss, its theatrical collection was Rs 46 Crores worldwide.
Akira is a quintessential family film for all age-groups.It stars Sonakshi Sinha along with Konkana Sen Sharma, Anurag Kashyap and others. All songs of the film like the track “Rajj Rajj Ke” which is sung by Sonakshi Sinha, “Purza”, and “Baadal” were chartbusters even before the release of the film. It is a complete action-packed women-centric film. The film is set in a homely backdrop initially but shows a transformation when Sonakshi’s character moves to Mumbai. It is a gripping action thriller about a college girl Akira, (Sonakshi Sinha) who has grown up with the ideals of being self reliant. Her life spirals out of control when she becomes unwittingly involved in a crime involving four corrupt police officers.
There had been much curiosity and eagerness for the DVD launch of this film. One of the main reasons is Sonakshi’s never seen action avatar, makes for an ideal repeat viewing experience in one’s own drawing room along with their family. The film also makes for an ideal collector’s item for one’s own home library. The genre and treatment of this film also extends this attractively packed DVDs and VCDs to be an ideal gifting option for one’s friends and families.
Ultra also is in discussion with various companies to offer the DVD & VCD sets of Akira as Corporate Gifting and Institutional sales mediums.
The other prominent DVD titles manufactured and distributed by Ultra are: Prem Ratan Dhan Payo, Kis Kisko Pyaar Karoon, Neerja, Traffic,Kya Kool Hain Hum 3, Great Grand Masti, Pardes, Maine Pyaar Kiya, Hum Aapke Hain Kaun, Hum Saath Saath Hain, Mein Prem Ki Deewani Hoon, I am Kalam. The company has marketed and distributed DVDs & VCDs of more than 80 prominent Film & TV titles till date.
Ultra Media & Entertainment Pvt Ltd is an entertainment conglomerate and a pioneer in providing home video solutions globally since the past 35 years. It always has been in forefront in providing entertainment of various genres to the worldwide audience. Be it mythology, history, drama, comedy, thriller, action etc, Ultra has brought them to your drawing room now since decades through its robust distribution network.
The company also currently has an exhaustive library consisting of over 1500 titles comprising of blockbuster Indian Films, television serials and other contents and is associated with some of the leading production studios worldwide.