Viu, the freemium video-on-demand platform launched their eleventh original digital series –Social on September 7 at Taj Banjara, Hyderabad. Produced by Whacked Out Media and Guru Films, the much awaited series is releasing on September 8. The celebration of this first ever, social media thriller witnessed the presence of superstar Rana Daggubati, who will be starring in the series as a suave tech tycoon. Digital phenomena and protagonist of Social, Naveen Kasturia along with Bollywood actor, Priya Banerjee, who is venturing into the digital space with Social, were also present.
Director Shashi Sudigala and Manasi Sapre, Head of Programming, Viu India took to the stage to present the trailer of the much-awaited digital show, Social. The exciting series revolves around the story of a missing girl, wherein four individuals, including her brother (Naveen Kasturia) set out to find the mystery of her disappearance and get her back home. The trailer gave the audience a glimpse of the circumstances and events that they set in motion to uncover the truth. Delving into the details, they introduced the pragmatic cast on stage giving a peek into the characters they are essaying. The cast then took the stage to discuss their personal experiences while shooting for Social.
The stars of the show stepped forward to applaud the upward trajectory of bilingual content with the growth of OTT platforms in the country today.
Commenting on the launch of the show, director Shashi Sudigala said, “I am very excited to present this series to our viewers. By making a bilingual social media thriller, we are offering entertainment like never before. It has been a pleasure working with talented actors like Rana, Naveen, Priya, Moin and Abdul among others who ensure there is never a dull moment on the set.”
Speaking about his debut in a digital fiction, superstar Rana Daggubati said,“My character in Social is a visionary, an idealist who sees the good in people even though he is up against fellow corporate giants. He thrives on honesty and transparency, both in and out of his organisation. What got me to sign the show is the absorbing script and Shashi, who is a brilliant director to work with. It’s exciting to work on a digital fiction for the first time especially at a time when digital is offering experimental content to the masses.”
Speaking about his latest digital series, Naveen Kasturia says,“Social is essentially created for the digital medium. The makers have ensured a compelling storyline for the audience who are open to viewing differentiated content. As my acting career establishes I am very keen to explore various genres and languages with digital platforms since it is a safe and enabling space for creativity. It is also exciting to work with such a diverse and talented cast. Together, the journey was not about getting the work done. Rather it is a process of how to make the story more powerful and relevant for the viewers.”
Speaking on the launch of show, Bengali beauty Priya Banerjee says, “Digital is the way forward especially when our target viewers are accessing news and entertainment on the go. So it is exciting to make my debut on the platform with Viu and a fascinating script like Social that brings together experimental content portraying the many aspects of social media. I am playing an aspiring actress who knows what she wants in life and has what one needs to make it into the limelight.”
The event also witnessed the showcase of Viu’s first brand campaign- Kaafi feels Bro! The brand film echoes the essential intent of offering content that appeals to viewers’ emotions in a variety of genres such as horror, drama, romance and comedy only on Viu.
Catch the much-awaited thriller ‘Social’ on September 8 only on Viu.