The hook, the melody and above all superstar Salman Khan have all lead to the first single RADIO from Tubelight to becoming the most loved song world over! Touted to be the most anticipated song of 2017, #Radio saw a Dubai launch by actor par excellence Salman Khan, Director Kabir Khan and Sony Music President Shridhar Subramaniam amidst much fanfare. Within 24 hours the song is not only dominating Indian air waves but is also topping charts in other countries world over by being No. 1 trending on YouTube, the song has already clocked 10Mn+ Views in the First 24 hours of its launch.
“I knew people in India would love the song but seeing the same response in other countries like Germany, Australia just makes it phenomenal. Bus Antarctica mein pahuchna hai’’, says an ecstatic Kabir Khan.
“This was our strategy, to have the song LIVE across 100+ platforms so that globally we block fans mind space that has also led to this Global trend.” says Sanujeet Bhujabal, Marketing Director, Sony Music India.
Sony Music, global music giant, acquired the music rights of Tubelight , their first acquisition with Salman Khan Films. Music for the film is composed by Pritam who is known for creating magic with every release and this film promises the same.
TUBELIGHT is an entertaining family drama set in 1962 and tells the story of one man’s unshakeable belief in himself and the love for his family. Tubelight starring Salman khan is directed by Kabir Khan and produced by Salma Khan & Salman Khan. The film is slated to release worldwide this Eid on 23rd of June 2017