BIG Magic, a variety general entertainment channel has always been in the forefront of maintaining its bequest, in providing innovative and appealing content to its viewers. After launching shows in historical, mythological and kids’ fantasy domain, the channel is taking a step forward in its offering to the viewers by adding the horror genre, with an objective to take the value of the brand a notch higher. With an aim to provide high voltage drama every week, the channel is all geared up to entertain its viewers with the upcoming show, ‘Cheekh..Ek Khaufnak Sach’. The show is slated to air from 15th May 2017, every Monday to Friday at 9 PM on BIG Magic.
With the viewers widening their horizon of entertainment in distinctive genres, BIG Magic is providing its viewers a renewed experience by adding a new element to its array of unique shows. Produced by Homi Wadia under the banner Tele Buddies, Cheekh… Ek Khaufnak Sach will showcase unheard and unseen form of fear through objects. The unique horror show will be on the lines of dark shadows and whistling winds holding secrets to the untold stories that have never been shown on television before. Raising the thriller quotient for the viewers, each story will be narrated in two parts leading the spectators through some of the most surreal, supernatural and paranormal experiences.
The show’s promotion will be driven by a 360-degree marketing approach to reach out to the target markets through its various campaigns across TV, radio, on-ground and digital platforms.
Commenting on the launch of the new show, BIG Magic spokesperson said, “We at Big Magic are constantly looking forward at delivering new content in different genres, catering to the viewer’s dynamic needs. We look forward to the launch of our new offering, ‘Cheekh.. Ek Khaufnak Sach’ that will escalate the thrill factor amongst our viewers, whilst continuing to bolster the value we bring to the table, for our stakeholders and consumers.”
BIG Magic is available across all DTH platforms such as Tata Sky, Airtel, Videocon, Dish TV, Reliance Digital TV along with all cable operators including Hathway, DD Free Dish, Incable, Digicable, DEN, 7 Star, ABS, Siticable, Star Broadband and GTPL among others.