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adidas launches its latest digital campaign titled #III


adidas is all set to blow away cricket fans with the launch of its latest digital campaign titled #III, cricket’s shortest hashtag - #III, aiming to make the hashtag synonymous with cricket. Interestingly, the three “I’s” in the “#III” not only look like the three stumps of cricket but also

Star Sports Bags Two Golds at DIGIXX Awards 2017


The annual DIGIXX Awards took place on March 10, 2017, at The Leela Ambience in Gurugram. The awards aim to recognize and celebrate excellence in Digital Marketing and Advertising that creates an exceptional user experience that is deeply engaging and interactive. The Awards categories was broadly divided into three major

Sportswear Brand Zeven Increases Its Retail Presence By Partnering With SportXS Pvt Ltd


Zeven, India’s multidimensional performance sports brand today announced its collaboration with retail store chain SPORTXS Pvt. Ltd. Zeven products, spanning sports apparel and footwear across different sports like cricket, tennis, football and gym wear will now be available in SPORTXS stores in Bangalore, Mumbai and Chennai. Launched in February 2016, Zeven

Team ‘Spinergy’ lifts USHA MUMBAI ULTIMATE OPEN 2017 trophy


USHA International, one of India’s leading consumer durables company, is the first company to promote Ultimate Frisbee in India. Taking forward this strong commitment, USHA announced the ‘USHA Mumbai Ultimate Open 2017’ in association with UPAI (Ultimate Players Association of India). Team Spinergy from Auroville emerged victorious and lifted the Usha