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Goodness! Beverages launches Digital Sampling campaign to generate product trials


Generating trials or product sampling is one of the fundamental tents of FMCG marketing. Traditionally, companies have relied on promoter led in-store sampling, use of print media, product bundling etc. to achieve this objective. In a shift away from these traditional approaches, Goodness! Beverages, a Bangalore based Ready-To-Drink dairy beverage