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Goodness! Beverages launches Digital Sampling campaign to generate product trials

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Generating trials or product sampling is one of the fundamental tents of FMCG marketing. Traditionally, companies have relied on promoter led in-store sampling, use of print media, product bundling etc. to achieve this objective. In a shift away from these traditional approaches, Goodness! Beverages, a Bangalore based Ready-To-Drink dairy beverage

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