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Uber Launches UberJOURNEYS in India


Uber, the world’s largest on-demand ride-sharing company today, launched UberJOURNEYS; a collection of video-stories about the lives of riders and driver-partners. Complementing the recently launched ‘Apnapan’ campaign, this initiative aims to tell the extraordinary stories of everyday people who use the Uber platform. Sanjay Gupta, Head of Marketing, Uber India, said,

Average sales increase by 140% pre Diwali: Criteo study


Prior to the onset of the online festive shopping season, Criteo, the commerce marketing leader, has released its seasonal data, anticipating shopping trends this Diwali. Based on the analysis of about 4.8 million transactions, the report has seen an upsurge of 490% in average visitors, leading to an increase of

Chatur Ideas announces Aquakraft’s SWACHHAGRAHA business plan as a winner amongst the Top 3 business plans

Mumbai based Chatur Ideas, one the leading Start Up enablers announced Aquakraft’s SWACHHAGRAHA business plan as the Top 3 business plans of the “Be a Chatur” Contest. #BeAChatur Contest was launched on June 1, 2017 with an aim to foster competition amongst business ideas for start ups in line with

InstaReM gets RBI approval to offer outbound remittance services from India

InstaReM logo

InstaReM, the Singapore-headquartered FinTech start-up offering convenient, fast and cost-effective cross-border money transfers to individuals and businesses, has received regulatory approval from the Reserve Bank of India (RBI) for facilitating overseas remittances from India. InstaReM plans to start its outbound money transfer services from India by November 2017 in partnership with

Nestlé India packs the new MILKYBAR with goodness of milk!


Continuing with its efforts to provide innovative offerings, Nestlé India is delighted to introduce the country’s favourite MILKYBAR, with increased milk and less sugar. Delivering on the journey of improving nutritional profile of our product, Milk is 1st in the new recipe. The percentage of milk in the new MILKYBAR

Lia Agarbathi signs up Mithali Raj and Arunima Sinha as their brand-ambassadors


Lia Agarbathi from the agarbathi to aerospace conglomerate NR Group ropes in Mithali Raj, Captain, Indian Women’s cricket team, and Arunima Sinha, the first female amputee to climb the Mount Everest, as their brand ambassadors. The brand has launched a new 360`advertising/marketing/brand campaign with both the brand ambassadors. The campaign is

American Express now LIVE on Paynear

#Paynear, one of the largest Omni-Channel Transactions Processing companies in India has collaborated with one of the most prestigious and premium credit cards in the world- American Express for enablement of more option towards digitization. American Express is now LIVE on all Paynear POS devices as well as the Paynear