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MullenLowe Lintas Group launches new full-service agency, PointNine Lintas


MullenLowe Lintas Group today announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof. The existing marketing services of the Group will be aggregated under

The Small Big Idea bags social media mandate for the 6th edition of CTC 2017


World's only reality show for the corporate world CTC (Corporate Talent Championship) has signed on the digital-first brand agency The Small Big Idea (TSBI) to undertake their social media duties in India. TSBI has undertaken various projects for engage4more who manages the IP of Corporate Talent Championship. The brand has now awarded

Somany Ceramics Signs On Ogilvy & Mather as Its Advertising Agency


Somany Ceramics Limited, the leading player in the Indian ceramics industry, recently awarded its advertising mandate to the global advertising and marketing giant Ogilvy & Mather. The pitch was initiated a month ago where six other major advertising agencies also participated. The estimated advertising budget for Somany Ceramics for FY17-18

Milestone Brandcom launches creative agency – Milestone Dentsu


Milestone Dentsu, the newly formed creative agency of Milestone Brandcom, part of Dentsu Aegis Network, has bagged the creative mandate for Panasonic India’s Refrigerator, Microwave and Water Purifier business. The creative duties were handed over to Milestone Dentsu, following a multi-agency pitch. Milestone Dentsu, the creative arm of Milestone Brandcom,

Motivator appointed as the Media AOR for Bajaj Corp


Motivator, one of the fastest growing media agencies of GroupM, has won the media planning and buying mandate for Bajaj Corp. Ltd. The win include brands in the hair and skin care portfolio like Bajaj Almond Drops Hair Oil, Bajaj Amla Hair Oil, Bajaj Kailash Parbat Hair Oil, Bajaj Brahmi

Titan consolidates its OOH biz with Milestone Brandcom


Titan has consolidated its outdoor media business with two agencies. One of these two agencies is Milestone Brandcom, the out of home agency from Dentsu Aegis Network. Titan, Tata Group’s largest consumer company, decided to consolidate its outdoor account following a multi-agency pitch. Commenting on the win, Nabendu Bhattacharyya, CEO and Managing