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V Spark Communications Bags The Branding Consent For CMS Asia 2017


V Spark Communications, India's first fully integrated branding agency has bagged the branding consent for ‘Content Marketing Summit Asia’and will be handling brand & media communications for the company. Content Marketing Summit is Asia’s largest content marketing conference, where some of the greatest minds, savvy brands, renowned publishers, innovative technology players and leading

Pressman Advertising earns Google Display Advertising Specialization


As per the communication received from Google today, Pressman Advertising has earned the display advertising specialization from Google.  This new specialization recognizes that Pressman Advertising has demonstrated expertise and sustained client performance in display advertising. Pressman will use this to help win new business and differentiate the agency based on this

WhiteBalance produced film to premier in Ottawa for the UNESCO Week for Peace and Sustainable Development


WhiteBalance, a New Delhi based film production company has secured the digital campaign rights for the UNESCO MGIEP(Mahatma Gandhi Institute of Education for Peace and Sustainable Development) project that aims to transform education systems around the world.  The non profit body was impressed with their strong graphics team, international quality standards

Genesis Burson-Marsteller Adds New Specialised Practices


With a continuous endeavour to anticipate and address evolving client needs, Genesis Burson-Marsteller, a leading public relations and public affairs consultancy that delivers integrated communication services to some of the best global and Indian companies, has announced an expansion in its public relations practices. To recognise the growth in the technology

Crosshairs Communication wins PR mandate for India Today Conclave

Crosshairs Communication, the boutique Public Relations and Social Media firm has bagged a prestigious PR assignment for India Today Conclave. This annual global ideas platform will be held between 17th & 18th March, 2017 in Mumbai featuring eminent speakers from India and across the globe. From former President of the French

Dentsu Webchutney announces ‘Webchutney Influence’


Today, a social media user’s newsfeed comprises of brands, influencers & publishers, all battling to create what marketers hope are ‘like-worthy’ pieces of content. And to stand out, several brands have recently taken the influencer-marketing route, but Dentsu Webchutney is of the opinion that even this is slowly hitting a saturation point. Influencer marketing itself