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Posterscope launches ‘rateOOHmeter’–India’s first out-of-home rate benchmarking tool for buying efficiency

rateOOHmeter Logo

Posterscope India, the out of home division from Dentsu Aegis Network, has launched its OOH rate benchmarking tool called – rateOOHmeter. The tool is one of a kind in providing detailed information on media pricing across markets in the OOH commercial ecosystem. The ‘rateOOHmeter’ platform is based on field data

Isobar India bags the digital duties for VIP Bags


Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the Digital Partner for VIP Bags. Headquartered in Mumbai, VIP Bags is a part of VIP Industries, which in itself has a range of leading brands across luggage categories. As part of the mandate, Isobar India will now

Logicserve Digital wins 3 gold awards at CDO Converge & Digital Industry Awards 2017

Logicserve Digital wins 3 gold awards

Logicserve Digital, the Indian media agency arm of Logicserve Group, has been honoured with three gold awards at CDO Converge & Digital Industry Awards 2017. The company received these awards for their unique campaigns designed for Crompton Greaves and Fullerton India Credit Company Limited. The agency won two gold awards for

Dentsu Aegis Network Launches Amplifi In India


Dentsu Aegis Network has announced today the launch of Amplifi in India under the Executive Sponsorship of Kartik Iyer, President Media Agencies and Amplifi. ​​​​Amplifi is the media investment arm of The Dentsu Aegis Network, comprising four specialisations – Investment Management, Global Media Partnerships, Amnet and The Story lab. Speaking on this

Dentsu India wins Synthite Group’s personal care venture


Dentsu India, the integrated full-service communication agency from Dentsu Aegis Network, has bagged the strategic and creative mandate for Vieda, a newly-launched personal care brand by The Synthite Group. The mandate was won following a multi-agency pitch. For the record, Synthite Group is a million-dollar corporation known to be the