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Makani Creatives wins creative duties for EPIC Channel


Post a multi-agency pitch, Makani Creatives has been entrusted with the creative mandate of EPIC Channel.  EPIC Channel, renowned for its high-quality India-centric content, is broadening its vision from its initial history & mythology focus. It will now showcase a wide array of original content across various genres. The critically acclaimed channel announced its plan

CreateID8 wins the mandate for creating and executing brand re-positioning & strategy for Proburst


CreateID8, a strategic brand design agency and a division of WITS Interactive, a Mumbai-based DesignTech agency, has won the mandate for creating and executing a creative, communications design and execution strategy for Proburst. From the house of Famcare, Proburst, are the new generation of Fitness enablers who believe that fitness

Isobar brings India’s First Integrated Video Chatbot technology for Maruti Suzuki Dzire


Isobar, the digital agency from Dentsu Aegis Network, and Maruti Suzuki have rolled out India’s first Integrated Chatbot. Together, they have launched an innovative video banner with an in–built chatbot on select platforms. This interactive property will allow us to entertain users’ first level queries, thereby educating them about ‘A

Vizeum wins media mandate for A&M Noodles


Vizeum has bagged the media mandate for A&M Noodles from Maruchan Ajinomoto India, following a multi-agency pitch. As part of the mandate, Vizeum’s scope of work for its latest client will focus on launching the client’s Noodles brand directed towards youth and kids. In today’s hectic lives of the youth, this instant

MullenLowe Lintas Group launches new full-service agency, PointNine Lintas


MullenLowe Lintas Group today announced the launch of its new independent full-service agency in India, PointNine Lintas. It would offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof. The existing marketing services of the Group will be aggregated under