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PUMA unveils its new #RunTheStreets campaign


Global sportswear brand PUMA has unveiled a brand new #RunTheStreets campaign that is powerful depiction of cultural exchange and features influential names in street culture from India and Eastern Europe. The video is a raw, authentic and a very real story about crews from different cultures crossing paths in Delhi

ASCI upheld complaints against 242 out of 305 advertisements


In February 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 242out of 305 advertisements. Out of 242 advertisements against which complaints were upheld, 165belonged to the Healthcare category, 31to the Education category, followed by 19 in the Food & Beverages category, 9 in Personal Care Category, and18advertisements from other categories. HEALTHCARE:-

Bajaj Allianz General Insurance launches new digital campaign #AwkwardSilence


Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers. Conceptualised and executed by WATConsult, India’s leading and most awarded digital and social media agency, part of the Dentsu Aegis Network, the campaign was unveiled with a series