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India on the Run with PUMA


The Fastest Global sportswear brand in the World, PUMA, is on a mission to make India fitter.  A video featuring cricket ace Virat Kohli and national team striker Robin Singh shows PUMA's most recent innovation story NETFIT - a unique customizable lacing system offering infinite performance and style options in

Mondelez, Carat bring live #RealDosti campaign on Friendship Day


Mondelez India, part of Mondelez International, a leading global snacking powerhouse, partnered with Carat India to launch an innovative campaign to celebrate Friendship Day on August 6. Titled “#RealDosti”, the campaign promoted Mondelez’s flagship brand Cadbury Dairy Milk amongst the digitally-engrossed youth of today who have forgotten the taste of the

NDTV and DHFL Pramerica ‘Behtar India’ hosts students’ conclave

Sushant Singh Rajput NDTV Behtar India Conclave

NDTV and DHFL Pramerica Life Insurance Co. Ltd. launched the Behtar India campaign to work towards a better future for India earlier this year. The core thought of the campaign is to mobilise students, ordinary citizens and corporates to join a nationwide movement that focuses on three main pillars of

CleanMate presents ‘2 For Toilet’ campaign with Akshay Kumar’s movie ‘Toilet: EkPrem Katha’

CleanMate TVC 2 for toilet

CleanMate a popular brand of toilet cleanser liquids and home cleaning products by Future Consumer Limited presents 2 For Toilet campaign featuring Akshay Kumar and Bhoomi Pednekar the lead pair of the upcoming movie ‘Toilet: EkPrem Katha’. Created by Lodestar Digital (A Division of IPG Media brands) ‘2 For Toilet’ TVC

Hindware and Superstar Shah Rukh Khan redefines Expert Companionship


Hindware, India’s leading bathware brand, recently launched its co-branded TVC in association with superstar Shah Rukh Khan’s much anticipated movie Jab Harry Met Sejal. The upcoming romantic comedy written and directed by renowned director Imtiaz Ali and produced by Red Chillies Entertainment stars Anushkha Sharma along with Shah Rukh Khan.

Zirca launches ContentdB: Asia’s First Integrated Native Advertising Management Platform

Neena Dasgupta - Zirca

Zirca Digital Solutions has announced the launch of Asia’s first native advertising management platform, ContentdB. The platform is designed to help manage content campaigns across multiple discovery, social, search networks and publishers. ContentdB’s genesis has been fuelled with Zirca’s strong belief that efficiency is an essential element when making a strong