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Bajaj Electricals launches new TVC


Bajaj Electricals, one of the leading companies in the business of Luminaires, Transmission Line Towers, Illumination and Rural Electrification Projects has  launched a brand new television campaign (TVC) starting today. Aimed at creating a visceral response, the film conveys multiple real life stories from the interiors of the country with

Titan Squadron captures OOH with its magnificent display


Born out of man’s love for machines, Titan Octane presents its latest fleet of timepieces, SQUADRON. A limited edition collection inspired by the powerful combat fighter jets, the watches are embedded with unique elements from these aircrafts.  The design marvel conceptualized by the famous award winning designer, Neil Foley has

Eureka Forbes changes the worldview of water purification with Aquaguard’s ‘Farak Dikhta Hai’ Campaign


Eureka Forbes Limited, India’s leading health & hygiene company and pioneer in water purification today launched a new TVC campaign ‘Farak Dikhta Hai’ for its flagship water purifier brand Aquaguard. Being a leader in the water purification category, Aquaguard’s new campaign is yet another effort wherein the brand introduces first-of-its

This Monsoon a HIT film by GODREJ


The TVC for Godrej’s new launch, HIT Gel Stick, is educating homemakers to fight intruding cockroaches at entry points like drains. Packing a filmy punch with the tagline, 'HIT Gel Stick, Cockroaches Ko Ghustey Hi Maare', the TVC begins with a closed door that’s thrown open in Bollywood masala style, marking

India unites to #FlushIt with Parryware!


Parryware, India’s leading manufacturer of bathroom products recently launched #FlushIt, a digital campaign aimed at emphasising the importance of sustainable development among the Indian population. The campaign kickstarted with short hard-hitting videos featuring children as protagonists who demand the society to take cognizance of 3 alarming issues‘water conservation, open defecation

ASCI CCC Recommendations: March 2017


In March 2017, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 214 out of 280 advertisements. Out of 214 advertisements against which complaints were upheld, 175 belonged to the Healthcare category, 21 to the Education category, followed by 7 in the Food & Beverages category and 11 advertisements from other categories. HEALTHCARE:

#LookLook – India gets hooked on to Idea 4G


Idea Cellular’s new ad #LookLook hit the internet and TV this week and has already got India hooked to the new catchy jingle –Idea 4G pe dekho India hua hook. LookLook... LookLook! Coming close on the heels of Idea Cellular’s pan-India mobile broadband network roll-out, the new ad establishes the