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VLCC celebrates 15 years of Anti-Obesity day with ‘Standup India’ campaign to battle obesity

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Leading wellness and beauty brand VLCC Health Care Ltd is celebrating 15 years of its Anti-Obesity day with the ‘Standup India’ campaign – a public awareness initiative that encourages people to be more active in their daily lives through the simple act of standing up.

VLCC’s month-long drive through November 2016 focuses on promoting healthy lifestyle habits. The Standup India campaign initiatives include health camps, mass counselling sessions and talk-shows with health experts.

Obesity is a growing problem in India. Rapid urbanization, physical inactivity and access to fast food have contributed significantly to increased cases of obesity. A high body mass index leads to other serious metabolic disorders including diabetes, hypertension, cardiovascular disease and even some types of cancers.

Speaking on the occasion, VLCC Founder, Mrs. Vandana Luthra said, “Obesity is a lifestyle-related disease and is associated with many health problems, including blood pressure, diabetes, and cardiovascular ailments. At VLCC, we understand that physical activity and eating right can help a person reduce excess body weight. Therefore, we have focused our efforts through constant research and study, to understand the underlying factors that cause obesity, its impact on an individual’s health and then recommend the best solution as part of preventive healthcare. This campaign is another step in VLCC’s ongoing efforts to make people aware of a healthier lifestyle and ensure a better quality of life. ”

Today, nearly 30% of the world’s population is either obese or overweight. India ranks third in the global hazard list of top 10 countries with highest number of obese people. Experts say the prevalence of obesity is greater in urban areas, and women are more affected than men. Not just that, obesity among children and adolescents too is rising rapidly. Due to the increased risk of morbidity and mortality, obesity is now being recognized as a disease in its own right in India.

VLCC’s Anti-Obesity campaign has evolved into a larger movement, which has gained momentum as a public health campaign. The brand has also established Orange Pledge, where people can enroll for their commitment to the cause. The “Orange Dot” is an icon representing the brand’s ongoing fight against obesity. Taking the Orange Pledge (www.orangepledge.com) means one agrees to fight obesity and lead a healthier life.

Log on to www.orangepledge.com to take the orange pledge to fight obesity today.

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