This International Women’s Day, Twitter organised a special #SheLeadsIndia event for the first time in India to shed light on women who are defining gender equality in the modern times, and leveraging the power of media and technology to challenge the status quo.
The event was a celebration of this women empowerment on Twitter – whether it is the new age digital filmmaker, a veteran broadcaster, an engineer or an actor who makes use of Twitter for a variety of reasons. Twitter co-organized a #SheLeadsIndia series of panel discussions with @SheThePeopleTV involving women from media and technology, creating an opportunity for women to talk about how they can change the dialogue by being bold and voicing their opinions – offline as well as online.
We saw more than 7.5 million Tweets about International Women’s Day #IWD coming in from all around the world. While March 8th is the annual occasion of International Women’s Day, we also wanted to look back on the powerful conversations about women’s issues that have taken place on Twitter all year long. In 2016, there were 25% more Tweets about “feminism” or “women’s rights” (and translations of those phrases in 10 languages) than in 2015 — and so far this year, the conversation has almost doubled from the same time period last year.
Twitter has also curated some highlights and key moments from the event that can be seen here- #SheLeadsIndia Moments- https://twitter.com/i/moments/839695325271109632
In honour of International Women’s Day, Twitter invited people to spotlight the women who inspire them with the hashtags #IWD, #InternationalWomensDay, #WomensDay, #SheInspiresMe and a special for India, #SheLeadsIndia, triggering a custom #WomensDay emoji that is available until 1st April 2017.
This was the first time that Twitter partnered with digital video storytelling platform @SheThePeopleTV to launch a local hashtag #SheLeadsIndia for Indian women in leadership. Twitter also hosted a special #BlueRoom dialogue sessions live on Periscope on Women in Media and Women in Technology to mark the occasion. The Periscope broadcast had over 10,000 views within hours of its broadcast.
The session comprised of two panel discussions with leading Indian women such as Mona Gandhi, Director of Growth, Airbnb, Shreya Mishra, Founder & CEO, Flyrobe, Nidhi Bisht, Creative Director, TVF, Aahana Kumra, Actor amongst others.
The session concluded with a conversation with Indian comedian, Kaneez Surka (@KaneezSurka) and the writers of the All India Bakchod skit, “A Woman’s Besties”, and a live music performance by Nirali Kartik of Maati Baani (@maatibani) LIVE from the #BlueRoom.