Mumbai-based hyperlocal marketplace for home services, Timesaverz kickstarted its #bethesanta campaign that beckoned people to soak in the Christmas spirit. Launched on December 15, customer videos of them gifting a Timesaverz service to their loved ones have already registered as a huge hit. This was followed by tweets from well-known celebs like Mandira Bedi and Soha Ali Khan promoting the service and sending over their favourite belongings to kids in Dharavi through NGO Diwya. The campaign brings out the spirit of “giving” by offering a chance to everyone to turn Santa!
The campaign started through an announcement on Facebook and Twitter which urged Timesaverz customers to participate in it through videos. Social media platforms like Facebook and Twitter are witnessing a lot of activity around this campaign with people from all quarters showing their solidarity with the cause. Happy customers enthusiastically posted their gifting videos and won themselves a 10% discount as they signed up to play Santa for their family and friends and giving 1 free service every day for those who are being santa and gifting to their loved ones. Celebs also came out in full force as they not only vouched for Timesaverz’s service quality but also sent gifts to underprivileged children who are associated with Mumbai-based NGO Diwya. The NGO has been functioning as a crèche, imparting education and basic life skills to those less fortunate. This celeb engagement ensured that the festival spread warmth in the lives of underprivileged children.
Talking about this novel concept, Debadutta Upadhyaya, Co-Founder and CEO Timesaverz, said, “We believe that with a little help from Timesaverz, the festival can be more enjoyable for everyone. By gifting a home service like cleaning, beauty, repairs, laundry, carpentry, masonry and others, our customers introduced the brand offerings to their family and friends and alleviated some of their domestic stress. With surprise gifts to Dharavi children, the idea was to bring cheer into the lives of those who rarely get to truly experience such festivities.”
The campaign is buzzing with more and more people joining in by the minute to #bethesanta. The updates are being regularly communicated with a Timesaverz service or gifting it to a loved one trending across all social media platforms.