Lifestyle, India’s leading fashion destination, today announced that it has signed Bollywood Actor Tiger Shroff as the brand ambassador for their fashionable denim wear brand for young men, Forca by Lifestyle.
A much loved actor and martial art practitioner with a charismatic persona, sense of style and fitness, Tiger Shroff epitomizes the youth of today for whom fashion, fitness and the drive to do things differently go hand in hand. In an impactful digital first campaign lead by video content, Tiger Shroff will be seen giving his own spin to various mundane everyday things while wearing his favourite Forca Flex Denims that allows free movement and is summer perfect. The collection is now available across all Lifestyle stores as well as at www.lifestylestores.com and is priced Rs. 599/- onwards. Flex Denims are priced at Rs. 999/- onwards.
Commenting about the association, Mr. Kabir Lumba, Managing Director, Lifestyle International Pvt. Ltd. said, “Forca by Lifestyle is a brand that appeals to the vibrant and multi-faceted youth of today. The new collection is fun and stylish inspired by the lifestyle of young men of today and allows freedom of movement with its flex denim fabric. We are delighted to have Tiger Shroff as the brand ambassador who wonderfully mirrors Forca by Lifestyle with his active persona and casual sense of style. I am confident that this association will help us further entrench Forca by Lifestyle as a leading choice amongst our target audience.”
Tiger Shroff added, “I love the latest collection of Forca by Lifestyle. It’s smart, it’s casual and it’s sporty. You can wear it anywhere and for a guy like me who is very adventurous and very outdoorsy and sporty; it comes in handy because the style and fabric which make it look presentable and at the same time allows me to move freely. It’s the whole package if you ask me.”
Forca has introduced a range of ‘flex denims’, tested by Tiger himself. In a series of still shots and seamless videos showcasing Tiger’s acrobatic jumps. moves and effortless style, the brand has captured the strength, comfort and durability of their flexible denims. Forca comprises trendy ensembles designed as wardrobe essentials for 18- 23 year olds young men who are passionate about exploring the outdoors. The adventure seekers who love being part of the outdoors, are spontaneous and make their plans on the go. Those that believe that ‘Life is out in the open’, are those who live the Forca life.