In honour of Scotland’s gift to the world, to the spirit that has long drawn people in through its status and style, on February 10th 2017 the inaugural International Scotch Day is being celebrated in India with global icon and actress Freida Pinto. The day invites people everywhere to raise a glass of Scotch to celebrate a drink that’s made to be enjoyed with good company, wherever and whenever.
Freida Pinto unveiled curated artistic renditions around the #LoveScotch theme created in collaboration with talented and multi-faceted artists like Archana Nair, Tyrel Valladares, Sachin Pillai and Jazreel Nathan. Leading graphic illustrators Anant Ahuja, Taarika John, Gulaab Saggu, Pratap Chalke and Mohna Singh also paid ode to Scotch with their #LoveScotch interpretations.
Frieda was joined by Ewan Gunn, Global Brand Ambassador, Diageo who hosted a whisky appreciation session for Johnnie Walker, Black & White, Black Dog and Vat 69 and highlighted the craftsmanship behind the flavours and blends that make Scotch whisky, the best in the world.
Ronan Beirne, Global Marketing Director from Diageo commented, “Scotch is the world’s favourite whisky. No other spirit can offer the same range of tastes, textures and flavours; made the same way for over five hundred years in distilleries small and large, the length and breadth of Scotland. The introduction of International Scotch Day shows our confidence in the vibrancy of Scotch. We are proud of the heritage, authenticity and quality of the category but we are also continuing the spirit of innovation and entrepreneurship by adding a new cultural moment and occasion to the calendar to continue to drive and evolve the future of Scotch whisky.”
Scotch is the very pinnacle of cool – loved in every corner of the globe. It’s made to be enjoyed any way you like it. In China, Scotch is often mixed with iced green tea; in the Caribbean it’s served with coconut water; and in India they like it straight.
“One of my favourite ways to drink Scotch is in a well-made cocktail,” said Freida Pinto, “I like an old fashioned made with Johnnie Walker black label but I choose my Scotch to match my mood depending on who I am with and what I am doing. I like to share a quality, well-made drink with friends over drinking too many.”
People can join the movement and get involved by using #LoveScotch and #InternationalScotchDay. For more information visit facebook.com/LoveofScotch
Please drink responsibly.