Understanding the rising opportunity of influencer marketing for brands, Roposo – India’s favourite fashion social network – has launched India’s first virtual school, Blogger Academy, to guide bloggers to succeed as digital influencers. This move is in sync with the platform’s latest project Bizdrum – connecting fashion bloggers and celebrities with the country’s leading fashion & lifestyle brands.
Social media being a major marketing tool, and bloggers being the most influential community, Roposo’s Blogger Academy aims to formally train amateur bloggers and ensure their development in the business world. On one hand, new bloggers face unprecedented competition in a well-established influencer ecosphere and lose out on business, on the other, there is a community of bloggers doing incredible work but are unable to garner business opportunities.
How does it work?
Being the first virtual school for both upcoming and existing bloggers, the Blogger Academy will take up challenges on how to create content, increase reach, and engage with brands. Registrations to the Academy are free and open to all. The course will involve 5 online tasks with a certificate on their successful completion. The 5 modules include introduction to blogging, developing one’s brand, developing high quality content, increasing reach, and blogging for business. India’s leading influencers in the fashion domain, who already have been pioneers in the digital sphere – Sukhneet Wadhwa, Aaman Chashmawala, Shreen Lovebug, Juhi Godambe and Gia Kashyap – will be taking up one module each through educational videos of 30 minutes each.
Commenting on the initiative, Mayank Bhangadia, Co-founder and CEO, Roposo said, “Fashion bloggers drive word-of-mouth publicity for brands in the form of rich content. Today, it is easier to connect with consumers via bloggers than any other form of marketing. Consumers are able to make better purchasing decisions with the help of bloggers. That’s the reason we wanted to tap this community and streamline influencer marketing to the next level with our first Blogger Academy.”
Making the best of the Indian influencer marketing ecosphere
The Academy aims to have approximately 2000+ registrations, an offline reach of 50,000+ and a digital reach of 3 million. The fashion social network’s vision is to streamline the Indian influencer marketing ecosystem with the Blogger Academy and Bizdrum.
Ashish Aggrawal, Head of Brand Solutions, Roposo said, “The business vision is to deliver high value to both the bloggers and brands. Our goal is to help the bloggers reach out to the brands easily, and increase their monetisation ability multi-fold. Currently, the Indian fashion influencer market is growing at the rate of $5-7 million per year, and we see this increasing 8 times in the next 5 years. Snapchat and Instagram are growing more than 30% YoY, and with the penetration of mobile phones, influencer marketing has shifted to app based media platforms and short form visual content platforms, like these. Roposo is best positioned to grow this ecosystem since we understand mobile creation, visual content, and have a base of active creators. Academy is a brilliant community initiative that will add 2000 new bloggers, who will eventually be the next ‘digital stars’ that Bizdrum can leverage for brand collaborations.”
Roposo has been an active assistant to its bloggers and helped them tap into some great business and follower base. In its recent endeavours, the fashion social network hopes to create new top class bloggers as well as hone the skills of the existing ones.