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Option Designs Bags Creative & Digital Duties for Bluebird Pure

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Option Designs, one of India’s leading fully integrated advertising and digital branding agencies has been appointed the 360 degree branding, advertising and digital marketing mandate for Bluebird Pure. Bluebird, a company known for its trust in making voltage stabilizers, has recently entered into the healthcare product segment with its range of Water Purifiers, Water Softeners and Air Purifiers under the name of Bluebird Pure.

As a part of the mandate, Option Designs will be responsible to create and manage the creative campaigns and brand strategies for Bluebird Pure while working closely on both ATL and BTL marketing collaterals.  As the agency on board, Option Designs will also build and implement a 360-degree advertisement campaign with ace Bollywood and Hollywood actor Anil Kapoor who has been roped in as the brand ambassador by Bluebird Pure.

Expressing his expectation from the agency, Aditya Mittal, Founder, Bluebird Pure said, “We chose Option Designs because of their keen understanding of Bluebird’s business needs, additionally their passionate, irresistible energy and unconventional creative approach is noble.” He further added that, “Association with Option Designs will create a better and stronger brand positioning via innovative solutions and in turn will give mileage to the brand in reaching to its target customers.”

Japneet Singh, M.D & CCO, Option Designs, said, “It is an honor to work on Bluebird. We as an agency are excited with an opportunity to work in the healthcare segment as it has a lot of scope in terms of creativity, communication and also in terms of building the brand as a trustworthy and reliable brand for purity. It will be quite interesting to work in this industry as there is a lot, which has not been covered yet by the advertisers. Through our strategic advertising campaigns we will try to bring out some clutter breaking advertising in this segment”

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