India’s favourite lifestyle channel, NDTV Good Times turns 10 on the 7th of September. Launched in 2007 as part of the flagship channel of NDTV Lifestyle, NDTV Good Times has grown to be one of the largest lifestyle channels in the country with its signature shows like Band Baajaa Bride, Yarri Dostii Shaadi and My Yellow Table among others.
Smeeta Chakrabarti, CEO, NDTV Lifestyle said, “Turning a decade old is big news for us! To celebrate the occasion, the channel has planned an exciting line up of new shows and fresh seasons of hit shows, starting with My Yellow Table with popular Chef Kunal Kapur. Also planned is an exciting contest to gratify our viewers who could win fabulous luxury experiences.”
Expressing her joy on turning 10, Arati Singh, Channel Head, NDTV Good Times said, “We have been pioneers of Indian lifestyle entertainment. Our focus has always been to provide an immersive Good Times experience through 360 degree multi platform content. NDTV Good Times inspires its viewers to #LiveYoung and #LiveIndian.”
NDTV Good Times delivers world-class, aspirational Indian lifestyle content and specializes in the “big fat Indian wedding” space. The channel offers fresh creative content while constantly working with new, and engaging out-of-the-box formats.
Over the last nine years, NDTV Good Times has won several programming awards at the Indian Television Academy Awards, Indian Telly Awards & World Media Festival for key shows & interstitials like Highway on My Plate, No Big Deal and Making of the Kingfisher Calendar.
Judged as the ‘Best Fashion & Lifestyle Channel’ at the ITA (Indian Television Academy) Awards for two consecutive years, NDTV Good Times is beamed directly across international markets such as US, Singapore, Sri Lanka, Mauritius and Maldives. The Channel is present across all major analogue cable markets & all six DTH platforms in India.
Watch the trailer here: NDTV Good Times turns 10 – Jingle