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Lavazza launches first Training Center in India

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Lavazza India has announced today the launch of its first Training Center in India. Spread across 800 sq. ft., this one-of-its-kind Training Center in Chennai will provide training and information on the Italian coffee culture to baristas. It will also provide training on the perfect coffee preparation, according to Italian tradition.

The Training Center will showcase the art of preparing coffee in order to preserve the excellence of the product both at the moment of preparation and consumption: at home or away from home. It will also offer coffee roasting workshops and seminars for baristas, bartenders and caterers.

The Training Center will also organize various courses in coffee tasting, coffee cultivation and processing, espresso preparation, cappuccino, latte art and coffee design. When inaugurating the Training Center, Mr. Mauro Mantovani, Group Chief Commercial Officer at Lavazza, announced: “India is an important market for Lavazza, globally. With the growing network of Training Centers around the world and since it is the largest coffee study center of its kind, we shall bring the world class Italian coffee culture of Lavazza to Indian coffee lovers.”

Evolved from the Coffee Research and Study Center and founded in 1979, today the Center’s two units — Coffee Design, with its recipes, and the Espresso School, with its courses — have converged to create a place where the passion for coffee meets the tradition, with a flair for experimentation and innovation. With 8 branches in Italy and more than 50 Centers all over the world, the Lavazza Training Center is the largest coffee school in Italy and internationally.

Announcing the opening the of the Training  Center in the city, Silvio Zaccareo, Managing Director, Fresh and Honest (Lavazza India) declared: We have been in India for a decade, as part of a 121-year family-owned business history, and have introduced state-of-the-art innovations, which help deliver superior quality and taste in every cup of coffee. With the boom of coffee culture among the youth in India, it is the right time for a brand like Lavazza – which invests a lot on coffee education, both with consumers and influencers – to open its first Training Center in India. This will mark another milestone in Lavazza’s journey in the country and will further strengthen the foothold of Lavazza in India. The experts’ endeavour is to work with absolute passion and foster creativity and innovation to provide the perfect coffee experience.”

For additional details, please contact the Lavazza Training Center at training@lavazza.co.in

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