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JK Tyre Launches ‘Jagruti Se Pragati’ To Connect Farmers In Up And Haryana With Agronomists

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JK Tyre & Industries Ltd launched Jagruti Se Pragati initiative aimed at connecting farmers to agricultural experts through advanced digital interventions. Under this initiative, mobile units equipped with virtual reality technology and webcast-based conferencing tools with touch screen technology toured remote villages in the north Indian states of Haryana and Uttar Pradesh for a month, touching about 50,000 farmers in 1,000 villages.

The main objectives of the initiative was to enable farmers to harness the latest technology towards a better yield and produce in their fields. The mobile units camped in villages where they demonstrated before a gathering new and scientific methods of farming, best practices to follow for maintenance of tractor tyres and provided counselling through teleconferencing. Using webcast technology, farmers consulted agronomists who educated them on the latest in farming techniques. Touch screens on the units provided tips about maintenance of tractor tyres.

Calling it an exercise for empowerment of farmers, Mr. Vikram Malhotra, Marketing Director, JK Tyre, said, “The Jagruti Se Pragati initiative reaffirms our commitment to bring development to the farthest corners of the country, and sits with our multi-market penetration ethos that has allowed us to touch millions of lives. In these changing socio-economic times, when India is at the brink of attaining the status of an economic superpower, it is easy to forget the farmer who is the backbone of the country. Through this initiative, we have tried to connect farmers to agriculture experts so they can learn about the latest scientific and technological interventions that will help them in increasing their produce and apply smart farming methods. Being the country’s leading tyre manufacturer, it is only natural that we also provide information and knowledge on how best to maintain tractor tyres. The response shown by farmers has been heartening. Most of them greeted the mobile vans with enthusiasm and attended the sessions conducted in their villages. Many used the VR lens out of curiosity and also took back important lessons on farming.”

Once the mobile units became a familiar sight in some villages, word spread fast and farmers from other villages were also keen to see it. The virtual reality lens and the one-on-one video conferences were particularly big draws. Sukh Ram from Samaypur village near Meerut, said, “This is my first time talking to someone through videoconferencing and I learnt a lot about modern farming techniques.”

While a lot of the older farmers were interested to learn about newer agricultural from qualified specialists, younger people were drawn to the VR lens. “I had never seen a tyre manufacturing plant before,” said Vikas Yadav from Sonepat. “With this technology, I was able to take a virtual factory visit of the JK Tyre plant.” A visibly excited Vikas said he had invited many of his friends from the nearby village to see the JK Tyre mobile unit.

The 3D virtual factory tour took people through the entire tyre-making process, which gave them a complete understanding of the process step-by-step. While engaging with farmers, JK Tyre officials realised UP and Haryana farmers are already using JK Tractor Tyre SONA-1, and the virtual tour helped boost their confidence in the tyres.

JK Tyres offers a complete range of farm tyres that goes in all HP tractors, including 12.4-28, 13.6-28, 14.9-28, 16.9-28 & 18.4-30 sizes in tractor rear, 6.00-16, 6.50-20, 7.50-16 for tractor front, 9.00-16 for tractor trailer and 5.00-19, 6.00-19, 7.00-19 and 8.00-19 in animal driven vehicles.

The units, which ran across the length and breadth of two important agricultural states, will hit the roads again. “In the next phase, we will take the latest technology to more villages and farmers,” said Mr. Vikram Malhotra of JK Tyre.

Places where the mobile unit went

States Districts
Uttar Pradesh Sambhal, Sitapur, Shahjhanpur, Bijnor, Muzaffarpurnagar, Samli, Moradbad, Bareilly, Pillibhit, Amroha, Hathrus, Farukhabad, Barabanki, Basti, Agra, Aligarh, Kannuj, Mainpuri, Lakhimpur kheri, Badaun, Bahraich, Gonda, Hardoi, Bulandsehar
Haryana Panipat, Karnal, Kaithal, Tohana, Narwana, Uklana, Jind, Barwala, Sirsa, Fatehabad, Rohtak, Bahadurgardh, Jhajjar, Dadri, Bhiwani, Hansi, Sonipat, Hisar

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