‘Haywards 5000 Hauslay Ki Udaan’ is India’s first start-up reality program that aims to support the entrepreneurial spirit of those Indians who have an innate resolve to succeed in spite of various challenges. This initiative has been introduced by Haywards 5000 Hausla Buland Academy.
To announce the second season, Haywards 5000 Hausla Buland Academy has also launched their new TVC campaign – “Naa Se Haan Tak.” The TVC showcases the challenges of an aspiring entrepreneur who hails from a small town of India. Inspite of being rejected by everyone, his will to fulfil his dream motivates to make his business idea a reality. The TVC also highlights his resolve (Hausla) that transforms every “Naa” to a “Haan.” He charts his own path and reaches his next milestone.
Haywards 5000 will conduct auditions across the nation, which will serve as a platform for aspiring entrepreneurs from small towns to showcase their innovative business ideas and share their stories of unrelenting resolve. The participants will be mentored by the Interview Panel consisting of well-known entrepreneurs and industry experts as well as Hausla Buland Academy Professional Counsellors through online and offline mediums. The winning idea will receive a seed funding of Rs. 15 Lac from the academy.
The finalists will be selected based on a combination of factors including market opportunity, uniqueness of the idea, growth potential, strategy, enthusiasm and passion, knowledge of the industry, realistic goals, and total investment required. The auditions will be held in the following cities: Gurgaon, Faridabad, Jaipur, Pune, Nagpur, Kolkata, Bangalore, Secunderabad, Rohtak, Ludhiana, Amritsar and Mohali. The auditions will begin in July 2016. Entries are open until the date of the auditions. Participants can register on www.hauslabulandacademy.com to participate in Hauslay Ki Udaan.
The first year of Haywards 5000 Hauslay Ki Udaan initiative held in 2015 received a tremendous response from all over the country. The 2015 initiative’s calling for entries began in April 2015, with an association with India’s biggest media event – IPL 2015, where Haywards 5000 was one of the co-sponsors. This campaign received over 40,000 calls from across the country. Post the remarkable response, the Haywards team conducted auditions across 10 cities in 2 states over a period of 3 months to find “city champions” from each city from over 600 entries. Last year, the judges ranged from entrepreneurs like Sumit Jain – Co-founder & CEO, Commonfloor.com, Vivek Singh, CO-founder & CFO of Tone Tag, Naidu Darapaneni, founder CEO of Meraevents.com, Santhosh Karnananda, CEO of MeraEnglish.com to industry stalwarts like Sunil Subramaniam – CEO of Sundaram Finance, among others.
Haywards 5000 launched Haywards 5000 Hausla Buland Academy [HBA] in 2012, to provide online skills development courses and training through workshops, and has reached out to over 100,000 people from different walks of life.