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CNBC-TV18 – ​English News viewing witnessing a momentous change

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Stamping its authority as the number one English Channel for news, irrespective of general or business genres*, CNBC-TV18 topped the charts in BARC ratings. English Business News Genre has been on an increasing trend, primarily driven by CNBC- TV18, from Week 3 2017 – a couple of weeks before Union Budget. And from week 12 to week 15 of 2017 (data below), CNBC-TV18 continued to maintain the leadership position by beating channels like Times Now, NDTV, India Today TV, ET Now etc.

Speaking on the development, Avinash Kaul, Managing Director, A+E Networks | TV18 and President – Strategy, Product & Alliances – Network18 said, “This is indeed a historic moment for us. Through our unmatched quality and reporting standards, compelling content and stellar marketing and distribution support we were pioneer and leader in English business news, and now I am proud to announce that we top the entire English news segment in the country.”

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Impressions000s
Week CNBC TV 18 Times Now
Wk 12 ’17 619 441
Wk 13 ’17 425 314
Wk 14 ’17 560 316
Wk 15 ’17 440 315

 

Source: BARC India   TG: NCCS AB Males 22+   Market: All India 1Mn+

Time Period: Wk 12 to 15 2017 (24 Hours) sum of 30 min Impressions000s

Avinash further added, “India has seen several economic and market related developments in 2017. Bullish stock market trends, Union Budget, passing of the GST Bill, RBI’s Annual Monetary Policy, leadership changes in TATA are a few of them. CNBC- TV18 has ensured that the key events get reported first and are extensively covered. The channel boasts of an unmatched line-up of interviewees who spoke exclusively to our editors – RBI Governor Urjit Patel, Narayana Murthy, Uday Kotak, etc to name a few. We aim to even better this performance and set new standards in English news genre. ”

 

 

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