Amazon.in’s latest T20 campaign Chonkpur Cheetahs, launches the finale closure film for the season. The campaign ‘India ke Sapno ki Apni Dukaan’ consists of a series of films about an aspiring team’s journey to reach their goal of playing in the T20. The campaign captures the various ways in which Amazon.in enables the team to get one step closer to their dream by providing them access to a huge selection of products which might not otherwise have been easily available. The dreams of the Chonkpur Cheetahs is a metaphor for the dreams of millions of Indians and Amazon.in’s role in enabling them to achieve it.
The final film goes beyond the team to establish connect between the fictitious team and the Indian dreamers across the country through different situations. The finale film consists of the team bidding farewell to the public, while showcasing that the team’s passion, enthusiasm and confidence will continue to live on and echo through the millions of Indians who dream big and are determined to follow their dreams through. The film portrays a world where every Indian’s dream is within reach and the scale of achievement these infallible souls can touch with the access Amazon.in provides! Amazon.in helps enable these passionate dreams by providing access to appropriate products
Commenting on the closure film, Ravi Arun Desai, Director, Mass and Brand Marketing, Amazon India said “We are thrilled by the response witnessed for the Chonkpur Cheetahs campaign from across the country, to the team actually becoming a loved household name today. With the closure film we want to convey that every Indian dream can come true. As Amazon, we want to show our support to millions of Indians by being their partner in their quest to reach their dreams. With over 10 crore products, Amazon is truly “India ke Sapno ki Apni Dukaan” – a place where you will find anything that you need to fulfil your aspirations.”
Finale Film: https://www.youtube.com/watch?v=WvbCbIV7vlQ
Conceptualized by Ogilvy and Mather Bangalore and directed by Amit Sharma of Chrome pictures, the films bring to life the innate need to turn a dream into reality and how Amazon can help by providing access to required products in a humorous and light hearted way. The campaign is led by multiple TVCs through the course of T20, amplified through an integrated campaign spread across Digital, Social, OOH, Print and Radio.
All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to 100 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two day delivery, Sunday and Morning delivery on products fulfilled by Amazon.