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Amazon.in and Xiaomi set a record for the fastest smartphone sale on launch day in India with Redmi 4A

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Xiaomi’s Redmi 4A exclusively available on Amazon.in which went on sale earlier today witnessed record sales. Following the 12:00 pm launch, Amazon.in and Mi.com sold more than 250,000 units within 4 minutes of launch.

Amazon.in witnessed huge interest with more than 5 million hits per minute on the site and orders spiked to a record 1500 per second during the period of the sale.

Xiaomi Redmi 4A which comes with a 2GB RAM and 16GB storage witnessed over 1 million ‘notify me’ alerts from customers following the launch announcement on 20th of March 2017.

Noor Patel, Director Category Management, Amazon India said, “We are thrilled to have witnessed such an overwhelming customer response for the Redmi 4A smartphone. We had over 1 million ‘notify me’ requests from customers. Smartphones have been a top selling category on Amazon.in and the phenomenal sale today reinforces our focus on expanding the selection and giving our customers the best to choose from.”

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Raghu Reddy, Online Sales Head, Xiaomi India said, “We are pleased with the record sales of more than 250,000 units of Redmi 4A on Amazon and Mi.com. The device has much to offer to customers and it is the best in its price segment. Our Mi Fans are at the core of our business and their response to the sale has been tremendous. This is our most affordable smartphone to date and delivers on our brand promise of innovation for everyone.”

All Consumers on www.amazon.in and the Amazon mobile shopping app have an easy and convenient access to 100 million products across hundreds of categories. They benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. They can also enjoy Amazon.in’s guaranteed next-day, two-day delivery, Sunday and Morning delivery on products fulfilled by Amazon.

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