Sunburn, Asia’s biggest and most popular Dance Music Festival, bagged its 9th successive Gold award in the prime category – ‘Festival of the Year’ – Music, at the prestigious WOW Awards 2017 which was held from 6-8 July 2017 at the Pullman, Aerocity, New Delhi. It was a distinctive and triumphant victory for Percept Live as Sunburn has won top honors every year since the inception of the WOW Awards in 2009, therein consolidating Sunburn’s leadership position in the Live Music Festival domain in Asia.
Sunburn Season 10 saw an absolutely fantastic year with the festival showcasing phenomenal growth across parameters of global and domestic attendance, number of events held and digital fan base across mediums. While the entire world has always had its eyes on India’s home-grown Intellectual Property, the nation did its part to felicitate its own. On July 8th, 2017, Sunburn was honored with the GOLD award in the most revered category ‘Festival of the Year – Music’, at the country’s highest platform for felicitating events and experiences: the WOW Awards, Asia edition.
An initiative of EVENTFAQS, the WOW Awards & Convention Asia, was conceptualized in 2009 as the industry benchmark for excellence in brand experience creation and has grown to become Asia’s largest business and recognition platform for the MICE, LIVE Marketing & Entertainment industry. A unique and mega recognition platform, the 2017 WOW Awards expanded to include the entire Asian event industry.
Said Karan Singh, CEO, Sunburn, “Sunburn 10 was really special for us given the move from Goa after 9 years since the inception of the festival. A lot of effort went in to making the event a success right from selection of the new venue to giving Sunburn fans a curated experience. Not only was it a first for us with the venue, this was the first year that we introduced 31st December as a part of the four day celebration. We had one of the best artist line ups that the country has witnessed and were overwhelmed by the response we received from our fans. We’re happy that the efforts were recognized by WOW Asia and delighted to receive Gold in the category. We have aggressive plans for this year and some big announcements lined up.”
Since 2009, the WOW awards have grown exponentially to become the epitome of cultivating and celebrating WOW Events and Experiences. The WOW Awards continues to be Asia’s largest business & recognition platform for the MICE, LIVE Marketing & Entertainment industry! This year the event included the five groups of categories are MICE/Business Events, Experiential Marketing, Event Intellectual Properties, Experiential Celebrations, and Experiential Management.