The annual DIGIXX Awards took place on March 10, 2017, at The Leela Ambience in Gurugram. The awards aim to recognize and celebrate excellence in Digital Marketing and Advertising that creates an exceptional user experience that is deeply engaging and interactive. The Awards categories was broadly divided into three major groups – Industry Sector Awards, Discipline Awards for Campaign and Special Awards.
Star Sports won Gold in the two categories at the prestigious awards – Digital Marketing Excellence In Media for their overall digital initiatives and campaigns in 2016 and an individual award Young Guns of The Year to Janessa Fernandes from Star Sports for Kabaddi – an individual award given to the best young digital marketeer.
Star Sports rolled out the following digital campaigns in the year 2016: #LePanga, #AsliPanga, #OneBigBlue, #MakeYourMiracle and #BillionCheers.
“It is a proud moment for Star Sports to win two Golds at the prestigious DIGIXX Awards. We are delighted to have been recognized for our work in the digital marketing frontier. It’s a recognition to the consistent and dedicated efforts put by our Digital Marketing team throughout the year. It’s a great beginning to 2017 and awards like this continue to inspire us in our endeavor of achieving excellence in the digital space. Star Sports would like to convey its best wishes to the other winners as well who have been doing exceptional work”, said a Star India spokesperson on winning the awards.