Radio City 91.1FM, India’s leading radio network, in yet another pioneering move, today announces Radio City Cine Awards, its first ever award initiative to felicitate regional film fraternity in the country. Radio City Cine Awards 2017 aims to empower listeners to recognize and celebrate the efforts of artists and technicians. Radio City Cine Awards 2017 Tamil, which is a one of its kind, listener choice award on radio that will give a transparent access to the listeners to cast their vote and support for their favourite Tamil stars of the Kollywood industry.
Radio City Cine Awards, a path breaking initiative done by any radio station that would strengthen the connect between the listeners and their favourite stars. In its first leg, Radio City Cine Awards 2017 Tamil is all set to applaud the artists and technicians from the Tamil Film industry. The unique selection process will determine nominees and crown winners based on public voting which will be available via traditional mediums on-air, SMS, and new-age mediums Facebook, Twitter, WhatsApp.
Abraham Thomas, CEO, Radio City 91.1FM said “Radio City Cine Awards is one such initiative that helps to strengthen our city connect between listeners and their favourite celebrity. Very few award platforms aim to empower the consumer and recognize talent based on public opinion. Post the success of Radio City Cine Awards 2017 Tamil; we will soon launch this initiative for our Kannada, Telugu, Marathi Gujrati, Bhojpuri and other audience.”
He further added, “We are certain that the listeners will eagerly look forward to the grand finale and witness their favourite celebrities being awarded. Radio City extends its best wishes to all the artists and technicians who have made 2016-17 an entertaining year for Tamilians across the country.”
There are 10 different categories like Favourite Actor, Favourite Actress, Favourite Director, Favourite Lyrics, Favourite music composer, Favourite Singer male, Favourite singer female, favourite comedian, Favourite Cinematographer, Favourite Movie.
Voting for nomination starts from 24th of July and public voting to choose their favorite stars starts from 31st July across platforms like SMS, new-age mediums Facebook, Twitter, WhatsApp. This will culminate into a grand award night on air where first time ever the winners will be announced and felicitated.
Listeners can share votes on whatsapp from Chennai: 7845 911 911, Coimbatore: 7200 911 911, Madurai: 7845 919 919 and cast their vote directly on the website: http://www.radiocity.in/cca
For regular update on Radio City Cine Awards tune into Radio City 91.1FM!